Editorial Board   Guest Author

Dr. O'Halloran

Robert O'Halloran

Professor & Director, Hospitality Management, East Carolina University

Bob O'Halloran, Ph.D., is a Professor and the Director of the School of Hospitality Leadership at East Carolina University (ECU) in Greenville, North Carolina. He is on the Board of Trustees of the American Hotel and Lodging Education Foundation, Vice Chair of the AH&LA's Certification Commission and on the Board of Directors of the North Carolina Restaurant and Lodging Association. Prior to joining ECU he was on the faculty of the University of Memphis, the State University of New York/ Plattsburgh, the University of Denver, Michigan State University and Central Michigan University. Professor O'Halloran has extensive operational experience as a general manager and a training manager for new properties with Jolly Roger and Trans Pacific Restaurants, Inc., in California. He also has operational experience with a Cape Cod resort in the front office and food and beverage departments and has worked as a hospitality management consultant with Pannell Kerr Forster in Los Angeles and Boston. As an academic, he has continued his industry experience through faculty internships with Aramark, Marriott Management Services, the Club Managers Association of New Jersey, the Lodging Division of Marriott International, and the Recreation Division of the United States Forest Service. He was also Visiting Scholar of the National Tourism Foundation. He is a member of the Board of Directors of the North Carolina Restaurant and Lodging Association. Before moving to ECU in July of 2007 he was a member of the Board of Directors of the Memphis Convention and Visitor Bureau (MCVB), the MCVB's Educational Foundation board, the Metropolitan Memphis Hotel and Lodging Association and the Tennessee Hotel and Lodging Association. He is currently a Commissioner for AH&LA's Certification Commission and was recently elected as Vice Chair and is a member of the Board of Trustees of the American Hotel & Lodging Education Foundation. He is also a member of the Educational Institute of AHLA Faculty Advisory Board. He is also a current member of the North Carolina Restaurant and Lodging Association Board of Directors. O'Halloran is a recipient of the Van Nostrand Reinhold Award for Teaching Innovation through the Council on Hotel, Restaurant & Institutional Education and the Outstanding Teaching and Advising Awards in the Daniels College of Business at the University of Denver. He has presented seminars and workshops for organizations in the United States, Europe, the Middle East and Southeast Asia, including the National Restaurant Association, the American Hotel & Motel Association, the China Travel Service, the China Travel & Tourism Press, the Hong Kong Hotels Association, Ecole Hoteliere de Lausanne, Choice Hotels International, the Grand Teton Lodge Company and others. He is a regular contributor to industry publications and has written over one hundred articles, columns and cases; for trade journals, newspapers, magazines and scholarly publications. He is co-author of a Service Learning chapter for the American Association of Higher Education for the hospitality industry and co-author of the education and training book, Mise en Place for Teaching: A Handbook for Hospitality & Tourism Educators & Trainers published by the Educational Institute of AH & LA. He is also co-editor of two books of case studies published by Prentice Hall and a member of the Board of Editors of the Journal of Hospitality and Tourism Education.

Dr. O'Halloran can be contacted at 252-737-1604 or ohalloranr@ecu.edu

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.