Editorial Board   Guest Author

Mr. Avillez

Marcio Avillez

Vice President, Network Services, iPass

Marcio Avillez brings twenty years of experience with fourteen years in the telecom industry. He is a member of the executive team at iPass, a NASDAQ listed company where he leads the global network development team focused on improving costs and developing new relationships with Wi-Fi and Mobile Carriers (3G/4G) to enable the expansion of iPass' enterprise-focused network services portfolio. Mr. Avillez has extensive experience in developing and delivering innovative telecom solutions for Fixed and Mobile operators and has held Product Management, Marketing and Business development positions with US West Communications (now Qwest), and Level 3 Communications where he lead a team responsible for market sizing, product positioning, segment strategy and sales channel enablement for Level 3's Wholesale Voice Services portfolio. iPass is a leading provider of enterprise mobility services to Global Corporations and one of the leading aggregators of Wi-Fi networks globally with over 260,000 venues enabled worldwide.

Mr. Avillez can be contacted at 650-232-4329 or mavillez@ipass.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.