Editorial Board   Guest Author

Mr. O'Connor

Peter O'Connor

Academic Director, Institute de Management Hotelier Int.

Peter O'Connor is Chaired Professor of Digital Disruption at ESSEC Business School, France, where he also serves as Director of the MBA in Hospitality Management (IMHI), Europe's leading MBA program specializing in international hospitality management. Dr. O'Connor's primary research, teaching and consulting interests focus on the use of technology in the hospitality and tourism sectors. In addition to his textbooks on hospitality technology,

Dr. O'Connor has published articles in leading academic journals including the Journal of Marketing, Harvard Business Review, Tourism Management, the Cornell Quarterly and the International Journal of Hospitality Management. Dr. O'Connor also works with PhoCusWright Inc. as a senior analyst specializing in the hotel technology space, as well as serving as Editor-at-large of Hotel Analyst Distribution & Technology, a leading industry publication focused on the sector. In 2015, he launched the first MOOC (Massive Online Open Course) on Hotel Distribution (coursera.org/learn/hotel-distribution) which currently has over has over 9.500 active learners.

In addition to his academic duties, Dr. O'Connor also works with managers from a large variety of travel industry clients to help shape their electronic distribution and electronic marketing strategies. He is regularly quoted by the international press and consulted by investment companies and private equity firms on developments in the hotel technology arena.

Prior to joining Essec Business School, Dr. O'Connor was a lecturer at the Dublin Institute of Technology in Ireland. He has been a visiting researcher at the University of South Australia and held a visiting position at the Cornell School of Hotel Administration as well as worked in a variety of positions in the international hospitality industry in sectors ranging from luxury hotels to contract food services.

Please visit http://www.essec.fr for more information.

Mr. O'Connor can be contacted at +33 134433177 or oconnor@essec.fr

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.