Editorial Board   Guest Author

Ms. Christodoulidou

Natasa Christodoulidou

Assistant Professor, California State University

Dr. Christodoulidou is the Director of the Hospitality Technology Research Institute at California State University Dominguez Hills (CSUDH). She is an Associate Professor in the Management and Marketing Department at CSUDH where she teaches for the undergraduate and the MBA programs. She holds a Ph.D. from the University of Nevada Las Vegas (UNLV), an MBA from the University of Wisconsin-Milwaukee (UWM), and a Master's of Accounting and a B.Sc. from Arizona State University (ASU). Her research interests are in the areas of Hospitality Technology, Electronic Commerce, Electronic Distribution, and E-Marketing. Her research has appeared in numerous academic and professional journals. Dr. Christodoulidou presents regularly at academic and professional industry conferences around the world. She has recently served as Program Co-chair for the 2015 Decision Sciences Institute (DSI) Annual Meeting in Seattle. She is currently serving as President Elect for the 2016 Program Chair for the Western Decision Sciences Institute (WDSI). Dr. Christodoulidou has published over 50 articles in the hospitality area, has been cited 100s of times in publications around the world, and has received a number of research awards. She has visited for research and/or speaking engagements all five continents and this has influenced her approach and writing style in the publishing work she has produced over the last 13 years. Currently Dr. Christodoulidou is investigating the impact of mobile technologies and social media for airlines, hotels, and online Travel Agencies (OTAs) through the various distribution channels. Her speaking engagements recently have included Cyprus, Dubai, France, Los Angeles, San Francisco, Long Beach, Las Vegas, Boston, Dallas, and others.

Ms. Christodoulidou can be contacted at 310-243-3502 or Nchristodoulidou@yahoo.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.