Editorial Board   Guest Author

Dr. McGuire

Kelly McGuire

Vice President, Advanced Analytics, Wyndham Destination Network

Dr. Kelly McGuire is Vice President, Advanced Analytics at Wyndham Destination Networks where she leads a team of scientists and developers that build custom analytical solutions for Wyndham's vacation rental business, as well as RCI's exchange market.

Dr. McGuire is an analytics evangelist, helping hospitality and gaming businesses realize the value from big data and advanced analytics initiatives, to build a culture of fact based decision making. Her first book, "Hotel Pricing in a Social World", was recently published by Wiley books. Prior to joining Wyndham, Dr. McGuire lead SAS's Services Industry Global Practice, a team of domain experts in hospitality, gaming, travel, transportation, communications, media, entertainment and the mid-market. Internally at SAS, she was responsible for setting the strategic direction for the practice and defining the industry portfolio and messaging for her industries.

Before taking on this role, she was the industry marketing manager for Hospitality and Gaming at SAS, responsible for the outbound messaging regarding SAS's Hospitality and Gaming capabilities. She also worked with the joint IDeaS and SAS product management team, gathering requirements for ancillary revenue management solutions such as function space, spa and food and beverage. Dr. McGuire was also responsible for defining requirements and creating the market strategy for SAS Revenue Management and Price Optimization Analytics, which is the analytics engine for IDeaS G3 RMS.

Dr. McGuire has a BS from Georgetown University and a MMH and PhD in Revenue Management from the Cornell School of Hotel Administration, where she studied with renowned revenue management researcher, Dr. Sherri Kimes. Her research has been published in the Cornell Hospitality Quarterly, Journal of Pricing and Revenue Management, Journal of Hospitality and Tourism Research and the Journal of Service Management. She is also a frequent contributor to industry publications, speaker at industry conferences and was co-author of the SAS/CHR blog "The Analytic Hospitality Executive". Her latest stream of research, with co-author Breffni Noone, Associate Professor, Penn State, deals with the influence of user generated content on consumer reaction to price during hotel room purchases.

Dr. McGuire can be contacted at 973-753-6411 or Kelly.McGuire@rci.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.