Editorial Board   Guest Author

Ms. Klueppel

Lisa Klueppel

Senior Manager, Online Acquisition Marketing, VIZERGY

Lisa Klueppel joined VIZERGY in 2009, and immediately made a tremendous impact. She currently oversees our paid search, natural search and copywriting teams and drives the continued development of our social media, display advertising and email marketing initiatives. Prior to joining VIZERGY, Ms. Klueppel worked in Google's Direct Sales Organization, an elite sales team dedicated to servicing Fortune 500 companies, for over five years. She began her career with Google as an Account Strategist, working with clients in the business and industrial markets sectors to develop holistic online marketing strategies. Her client roster included companies like Chevron, FedEx, Caterpillar and 3M. In 2007, Ms. Klueppel transferred to Google's Paris office where she was promoted to Senior Account Manager for YouTube and Display advertising. In that role, her achievements included launching the monetization of YouTube France, managing multi-million dollar YouTube campaigns for clients such as Coca-Cola and Evian and overseeing $3.5 million of quarterly display revenue for the French market. Ms. Klueppel holds a Master's degree from Indiana University - Bloomington.

Ms. Klueppel can be contacted at 904-389-1130 or lisa.k@vizergy.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.