Editorial Board   Guest Author

Ms. Klueppel

Lisa Klueppel

Senior Manager, Online Acquisition Marketing, VIZERGY

Lisa Klueppel joined VIZERGY in 2009, and immediately made a tremendous impact. She currently oversees our paid search, natural search and copywriting teams and drives the continued development of our social media, display advertising and email marketing initiatives. Prior to joining VIZERGY, Ms. Klueppel worked in Google's Direct Sales Organization, an elite sales team dedicated to servicing Fortune 500 companies, for over five years. She began her career with Google as an Account Strategist, working with clients in the business and industrial markets sectors to develop holistic online marketing strategies. Her client roster included companies like Chevron, FedEx, Caterpillar and 3M. In 2007, Ms. Klueppel transferred to Google's Paris office where she was promoted to Senior Account Manager for YouTube and Display advertising. In that role, her achievements included launching the monetization of YouTube France, managing multi-million dollar YouTube campaigns for clients such as Coca-Cola and Evian and overseeing $3.5 million of quarterly display revenue for the French market. Ms. Klueppel holds a Master's degree from Indiana University - Bloomington.

Ms. Klueppel can be contacted at 904-389-1130 or lisa.k@vizergy.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.