Editorial Board   Guest Author

Ms. Buckhiester

Bonnie Buckhiester

President, Buckhiester Management Limited

Bonnie Buckhiester is the principal of Buckhiester Management, the leading Revenue Management consulting firm in North America for the hospitality industry.

Ms. Buckhiester's career in travel, tourism and hospitality is extensive and multi-dimensional including positions as Senior Vice President, Operations for a major North American hotel REIT; General Manager for two 4½-diamond hotels, and General Manager Operations for a major tour operator. Her diverse product knowledge of hotel, tour, cruise, air, rail and car rental inventories offers a unique cross-fertilization of industry strategies.

She holds a Bachelor Degree from the University of Illinois, a Certification in Revenue Management from Cornell University, and a Certification from Guelph University's Hospitality Managers Development Course. She's a member of the prestigious industry organization, the International Society of Hospitality Consultants, and has acted as a Board Member for several years, including President & Chairman. She is also a multi-year member of HSMAI's Revenue Management Advisory Board and annually facilitates HSMAI's Chief Revenue Officer Roundtable.

In February 2017 Ms. Buckhiester was honored by HSMAI as one of the Top 25 Extraordinary Minds in Sales, Marketing & Revenue Optimization. She is a sought-after speaker internationally and an accomplished author of numerous industry articles. She is also highly respected by her peers and considered a thought leader in the discipline of revenue management in hospitality.

Ms. Buckhiester is also the co-creator of REVRoadMap®, a proprietary, trademarked Revenue Management (RM) business process designed to enable clients to develop RM as a core competency with full integration of both strategic and tactical skills.

With this proprietary approach Buckhiester Management offers RM development at all levels focusing on practical application rather than theory. Buckhiester's unique processes have yielded extraordinary incremental revenue levels for over 1000 hotels and resorts in 20 countries, with ROI results typically less than 8 weeks. Clients include brands such as Accor Hotels, Fairmont Hotels & Resorts, Pan Pacific Hotels, Ritz-Carlton, Best Western, Delta Hotels, Choice Hotels, and Joie de Vivre, as well as ownership & management companies such as Oxford Properties, Strategic Hotels & Resorts, Ashford Hospitality Trust, the Irvine Company, and Benchmark Hospitality.

Please visit http://www.buckhiester.com for more information.

Ms. Buckhiester can be contacted at +1 703-858-7304 or bonnie@buckhiester.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.