Editorial Board   Guest Author

Ms. Buckhiester

Bonnie Buckhiester

President, Buckhiester Management Limited

Bonnie Buckhiester is the principal of Buckhiester Management, the leading Revenue Management consulting firm in North America for the hospitality industry.

Ms. Buckhiester's career in travel, tourism and hospitality is extensive and multi-dimensional including positions as Senior Vice President, Operations for a major North American hotel REIT; General Manager for two 4½-diamond hotels, and General Manager Operations for a major tour operator. Her diverse product knowledge of hotel, tour, cruise, air, rail and car rental inventories offers a unique cross-fertilization of industry strategies.

She holds a Bachelor Degree from the University of Illinois, a Certification in Revenue Management from Cornell University, and a Certification from Guelph University's Hospitality Managers Development Course. She's a member of the prestigious industry organization, the International Society of Hospitality Consultants, and has acted as a Board Member for several years, including President & Chairman. She is also a multi-year member of HSMAI's Revenue Management Advisory Board.

In February 2017 Ms. Buckhiester was honored by HSMAI as one of the Top 25 Extraordinary Minds in Sales, Marketing & Revenue Optimization. Ms. Buckhiester is a sought after speaker internationally for both the hospitality industry and interdisciplinary events & conferences, as well as an accomplished author of numerous industry articles and a regular columnist for HotelNewsNow. Ms. Buckhiester is also the co-creator of REVRoadMap®, a proprietary, trademarked Revenue Management (RM) business process designed to enable clients to develop RM as a core competency with full integration of both strategic and tactical skills. She is also highly respected by her peers and considered a thought leader in the discipline of revenue management in hospitality


Please visit http://www.buckhiester.com for more information.

Ms. Buckhiester can be contacted at 703-858-7304 or bonnie@buckhiester.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.