Editorial Board   Guest Author

Mr. Patterson

Burns Patterson

Executive Vice President, Middleton & Gendron

Burns Patterson is Executive Vice President at Middleton & Gendron (www.mg-pr.com) a New York-based PR and brand communications agency that is one of the country's leading hospitality, travel and lifestyle agencies. Mr. Patterson also heads the agency's digital practice. His 20+ years in public relations have included roles as director of public relations for Madison Square Garden Sports Properties, and director of PR and new media for Historic Hudson Valley. Headquartered in New York City, M&G is a mid-sized public relations and brand communications agency with an office in Los Angeles, and affiliate partners in London, Dublin, Frankfurt, Velden (Austria), Mexico City, Hong Kong, Singapore and Tokyo. The agency is staffed by former journalists, corporate communications professionals, agency veterans and rising stars. Over the past eight years at M&G, Mr. Patterson has led account teams for travel and hospitality clients including: Orbitz; Wyndham Hotels and Resorts; KSL Resorts; Capella Hotels and Resorts; Elegant Hotels; Flight Options; and MeetingTrader. He has also directed social influence marketing campaigns or specific social media promotions for The Setai Fifth Avenue; La Costa Resort & Spa; Sanctuary Resort & Spa; The Homestead; and the Trump Hotel Collection, among many other clients. Beyond the travel and hospitality sector, Mr. Patterson leads the account teams for Chopin Vodka, currently running his favorite Facebook photo contest, titled “Show Your Bartender Some Love,” and for American Water (NYSE; AWK), the nation's largest publicly-traded water and wastewater utility. The most popular recent M&G client among Mr. Patterson's kids, though, has been FAO Schwarz, the world's most famous toy store. Mr. Patterson lives with his family in Sleepy Hollow, NY. He can be reached on Facebook at www.facebook.com/burnspatterson or on Twitter at www.twitter.com/burnspatterson.

Mr. Patterson can be contacted at 212-980-9060 or bpatterson@mg-pr.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.