Editorial Board   Guest Author

Mr. Patterson

Burns Patterson

Executive Vice President, Middleton & Gendron

Burns Patterson is Executive Vice President at Middleton & Gendron (www.mg-pr.com) a New York-based PR and brand communications agency that is one of the country's leading hospitality, travel and lifestyle agencies. Mr. Patterson also heads the agency's digital practice. His 20+ years in public relations have included roles as director of public relations for Madison Square Garden Sports Properties, and director of PR and new media for Historic Hudson Valley. Headquartered in New York City, M&G is a mid-sized public relations and brand communications agency with an office in Los Angeles, and affiliate partners in London, Dublin, Frankfurt, Velden (Austria), Mexico City, Hong Kong, Singapore and Tokyo. The agency is staffed by former journalists, corporate communications professionals, agency veterans and rising stars. Over the past eight years at M&G, Mr. Patterson has led account teams for travel and hospitality clients including: Orbitz; Wyndham Hotels and Resorts; KSL Resorts; Capella Hotels and Resorts; Elegant Hotels; Flight Options; and MeetingTrader. He has also directed social influence marketing campaigns or specific social media promotions for The Setai Fifth Avenue; La Costa Resort & Spa; Sanctuary Resort & Spa; The Homestead; and the Trump Hotel Collection, among many other clients. Beyond the travel and hospitality sector, Mr. Patterson leads the account teams for Chopin Vodka, currently running his favorite Facebook photo contest, titled “Show Your Bartender Some Love,” and for American Water (NYSE; AWK), the nation's largest publicly-traded water and wastewater utility. The most popular recent M&G client among Mr. Patterson's kids, though, has been FAO Schwarz, the world's most famous toy store. Mr. Patterson lives with his family in Sleepy Hollow, NY. He can be reached on Facebook at www.facebook.com/burnspatterson or on Twitter at www.twitter.com/burnspatterson.

Mr. Patterson can be contacted at 212-980-9060 or bpatterson@mg-pr.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.