Editorial Board   Guest Author

Mr. McCarthy

Jeremy McCarthy

Group Director of Spa & Wellness, Mandarin Oriental Hotel Group

Based in Hong Kong, Jeremy McCarthy is the Group Director of Spa & Wellness for Mandarin Oriental Hotel Group where he leads and manages the global activities of their internationally acclaimed luxury spa division. He is a well-known and respected spa professional with over twenty-five years of luxury and diversified hotel, spa and leisure services experience.

    Mr. McCarthy has served several years on the board of the International Spa Association (formerly Vice Chair) and currently chairs the Digital Wellness Initiative of the Global Wellness Institute. He is a regular speaker and writer for industry events and publications and teaches courses on Positive Leadership and Spa Operations.

    Prior to working with Mandarin Oriental Hotel Group, Mr. McCarthy was the Director of Spa Development and Operations for Starwood Hotels and Resorts where he was responsible for expanding the company's spa division, growing the brand and providing conceptual design advice and project management for new spas. From 1989 to 2006, Mr McCarthy held a number of senior appointments with Four Seasons Hotels & Resorts.

    With Mandarin Oriental Hotel Group, Mr. McCarthy has been leading some of the most advanced facilities and treatment programs available to spa-goers today, including signature holistic treatments, award-winning spa design and an acclaimed signature spa line. In recent years, Mandarin Oriental has been on the cutting edge of new treatments, retreats and programs focused on mindfulness and digital disconnection.

    Mr. McCarthy holds a BA in Psychology from the University of California and a Master of Applied Positive Psychology from the University of Pennsylvania and is the author of a book on The Psychology of Spas & Wellbeing and a well-respected blog on The Psychology of Wellbeing.

    Please visit http://www.mandarinoriental.com for more information.

    Mr. McCarthy can be contacted at 852-2895-9288 or jmccarthy@mohg.com

    Coming up in February 2020...

    Social Media: Social Listening Tools

    The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.