Editorial Board   Guest Author

Mr. McCarthy

Jeremy McCarthy

Group Director of Spa & Wellness, Mandarin Oriental Hotel Group

Based in Hong Kong, Jeremy McCarthy is the Group Director of Spa & Wellness for Mandarin Oriental Hotel Group where he leads and manages the global activities of their internationally acclaimed luxury spa division. He is a well-known and respected spa professional with over twenty-five years of luxury and diversified hotel, spa and leisure services experience.

    Mr. McCarthy has served several years on the board of the International Spa Association (formerly Vice Chair) and currently chairs the Digital Wellness Initiative of the Global Wellness Institute. He is a regular speaker and writer for industry events and publications and teaches courses on Positive Leadership and Spa Operations.

    Prior to working with Mandarin Oriental Hotel Group, Mr. McCarthy was the Director of Spa Development and Operations for Starwood Hotels and Resorts where he was responsible for expanding the company's spa division, growing the brand and providing conceptual design advice and project management for new spas. From 1989 to 2006, Mr McCarthy held a number of senior appointments with Four Seasons Hotels & Resorts.

    With Mandarin Oriental Hotel Group, Mr. McCarthy has been leading some of the most advanced facilities and treatment programs available to spa-goers today, including signature holistic treatments, award-winning spa design and an acclaimed signature spa line. In recent years, Mandarin Oriental has been on the cutting edge of new treatments, retreats and programs focused on mindfulness and digital disconnection.

    Mr. McCarthy holds a BA in Psychology from the University of California and a Master of Applied Positive Psychology from the University of Pennsylvania and is the author of a book on The Psychology of Spas & Wellbeing and a well-respected blog on The Psychology of Wellbeing.

    Please visit http://www.mandarinoriental.com for more information.

    Mr. McCarthy can be contacted at 852-2895-9288 or jmccarthy@mohg.com

    Coming up in October 2019...

    Revenue Management: Focus On Profit

    Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.