Editorial Board   Guest Author

Mr. McCarthy

Jeremy McCarthy

Group Director of Spa & Wellness, Mandarin Oriental Hotel Group

Based in Hong Kong, Jeremy McCarthy is the Group Director of Spa & Wellness for Mandarin Oriental Hotel Group where he leads and manages the global activities of their internationally acclaimed luxury spa division. He is a well-known and respected spa professional with over twenty-five years of luxury and diversified hotel, spa and leisure services experience.

    Mr. McCarthy has served several years on the board of the International Spa Association (formerly Vice Chair) and currently chairs the Digital Wellness Initiative of the Global Wellness Institute. He is a regular speaker and writer for industry events and publications and teaches courses on Positive Leadership and Spa Operations.

    Prior to working with Mandarin Oriental Hotel Group, Mr. McCarthy was the Director of Spa Development and Operations for Starwood Hotels and Resorts where he was responsible for expanding the company's spa division, growing the brand and providing conceptual design advice and project management for new spas. From 1989 to 2006, Mr McCarthy held a number of senior appointments with Four Seasons Hotels & Resorts.

    With Mandarin Oriental Hotel Group, Mr. McCarthy has been leading some of the most advanced facilities and treatment programs available to spa-goers today, including signature holistic treatments, award-winning spa design and an acclaimed signature spa line. In recent years, Mandarin Oriental has been on the cutting edge of new treatments, retreats and programs focused on mindfulness and digital disconnection.

    Mr. McCarthy holds a BA in Psychology from the University of California and a Master of Applied Positive Psychology from the University of Pennsylvania and is the author of a book on The Psychology of Spas & Wellbeing and a well-respected blog on The Psychology of Wellbeing.

    Please visit http://www.mandarinoriental.com for more information.

    Mr. McCarthy can be contacted at 852-2895-9288 or jmccarthy@mohg.com

    Coming up in February 2019...

    Social Media: Getting Personal

    There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.