Editorial Board   Guest Author

Mr. Maack

Rick Maack

Owner, Balance Spa Management

Rick Maack is the Business Development Partner and Owner of Maack Management and Balance Spa Management, a fully outsourced option for the spa, salon and fitness center of luxury hotels. Mr. Maack leases space from hotels and/or building owners providing a lease income stream and revenue share to hotel partners. Mr. Maack operates seamlessly with the hotel, using the hotel brand and look. All expenses of operation are borne by Maack Management and a revenue share option is included in most leases. The revenue share with the hotel assures that the spa and the hotel have like goals. Mr. Maack and his wife Kelly entered the spa and fitness business to capitalize on the combination of transforming human needs and the resulting emergence of the hybrid category within the wellness and spa industries. This category merges the synergistic elements of these industry segments with full-service hotels and large luxury residential communities in urban settings. Mr. Maack and his team have also completed several consulting projects for hotels groups and independent spas and wellness centers. These projects included, marketing plans, branding, spa concept development, spa and fitness center design, pre-opening project management, and needs and feasibility assessments. Maack Management and Balance have worked with InterContinental Hotel Group, Loews Hotels, Omni Hotels, The Windsor Court in New Orleans, Hilton Hotels, the Essex House in New York City and other independent hotel brands. Mr. Maack joined Balance 2003 as the Director of Business Development. He purchased the company with his wife Kelly in 2007 rebranding as Maack Management. Prior to this, he was Business Development Director for Concept Heaven, an Interactive Internet Marketing company located in Manhattan where he was responsible for major account sales and marketing in the salon, spa and beauty space. Clients included Aveda, Este Lauder and Kerastase brands. Earlier in his career, Mr. Maack worked as a CPA for PricewaterhouseCoopers and has completed several consulting projects in the Internet commerce space.

Mr. Maack can be contacted at 302-223-5942 or rick@maackmanagement.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.