Editorial Board   

Ms. Bohrod

Georgi Bohrod

Principal, GBG & Associates

We believe all communication is not just defined as Business to Business or Business to Consumer, it is all People to People.

Georgi Bohrod RRP acts as chief strategist and principal of GBG & Associates, Inc. a branding, marketing, and public relations firm with a proven track record in building brand identification through innovative techniques and approaches. Known for strategic multi-platform plans that incorporate design, marketing, and communications, GBG offers a strong consortium of individuals and companies with deep expertise in all aspects of marketing communications including graphics, design, and digital marketing.

Ms. Bohrod has created and implemented a wealth of tactical branding, marketing, advertising, and public relations plans for hotels, timeshare resorts, second home properties, resort developers, fractional properties, private residence clubs and travel industry corporations. She has also been instrumental in communications programs building B2B relationships in the shared ownership industry. Her role in changing the public perception of the timeshare industry is widely acknowledged. A founder and member of the board of directors of WIN (Women in the Industry) -now known as ARDA WIN-- as well as a designated RRP (Registered Resort Professional), she has received awards for collateral material design, interactive media design and public relations campaigns.

Ms. Bohrod began her affiliation with the vacation industry with Winners Circle Resorts International, which eventually evolved into Grand Pacific Resorts. Her first hospitality and vacation marketing position was with The Carlsbad Inn, currently managed by Grand Pacific Resorts. She is still a valued consultant to this growing management company.

After piloting her own company for a decade, she left to become in house Director of Brand Communications at Resort Communications where she spearheaded the re-branding, marketing, design, and public relations campaign for the merger of that firm and International Resort Management into ResortCom International, a leading financial and management services firm now located in Las Vegas. She is still the B2B marketing arm of with that long standing client.

Ms. Bohrod was a member of the founding team of Worlds' Finest Resorts, serving as chief marketing and public relations strategist. World's Finest Resorts successfully evolved into RCI's Registry Collection.

For years she has helped her travel and hospitality clients create and communicate their message to their customers, members, and affiliates. Although she continues to help timeshare operators, developers, travel clubs and their suppliers, her work is migrating to the Cannabis Industry.

Ms. Bohrod holds a B.S. in Communications (Speech) from Northwestern University. She lives and works from a home-based office in Rancho Mirage, California. She is married to Rich Gordon a divorce mediator.

Please visit http://www.gbgandassociates.com for more information.

Ms. Bohrod can be contacted at +1 760-803-4522 or georgi@gbgandassociates.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.