Editorial Board   

Ms. Roxas-Murray

Mercedita Roxas-Murray

EVP Strategy/Brand Planning & Operations, RedPeg Marketing

Mercedita Roxas-Murray utilizes her 20-years of integrated marketing experience to create award-winning campaigns for clients that successfully integrate experiential with other marketing disciplines. Ms. Roxas-Murray is responsible for the oversight, growth, and ultimate success of all RedPeg accounts as well as the marketing and branding for the agency. A strategy and brand planning specialist, she has developed RedPeg programs for Choice Hotels International, Holiday Inn, Gaylord National, GEICO, Aol, National Guard, and Chevrolet. Leading RedPeg's Travel & Tourism team, Ms. Roxas-Murray spearheaded the effort that garnered a HSMAI Adrian Award for the Cambria Suites Pop Up Program. She was responsible for winning another HSMAI Adrian Award for the agency's Virtual Reality Goggle Tour which launched Choice Hotel's Cambria Suites brand. Ms. Roxas-Murray began her career handling PR for the Japanese government. She then moved onto Bates Advertising Company, Ltd. as the Director of PR where she oversaw and implemented integrated marketing programs for high-range B2B and B2C clients including Microsoft, Telecom Asia, GE Medical, United Parcel Service (UPS), OMEGA, Vidal Sassoon, and Revlon. Prior to joining RedPeg nine years ago, she served as the Marketing Manager (US) for the Hamilton/SWATCH Group Ltd. in New York. A sought-after interviewee, Ms. Roxas-Murray's marketing and business insights have regularly appeared in a variety of media outlets including Inc. Magazine, the Washington Post, Brandweek, Promo, and Event Marketer. Ms. Roxas-Murray has also judged the marketing industry's highly respected Pro Awards.

Ms. Roxas-Murray can be contacted at 703-519-9000 or mrmurray@redpegmarketing.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.