Editorial Board   

Ms. Roxas-Murray

Mercedita Roxas-Murray

EVP Strategy/Brand Planning & Operations, RedPeg Marketing

Mercedita Roxas-Murray utilizes her 20-years of integrated marketing experience to create award-winning campaigns for clients that successfully integrate experiential with other marketing disciplines. Ms. Roxas-Murray is responsible for the oversight, growth, and ultimate success of all RedPeg accounts as well as the marketing and branding for the agency. A strategy and brand planning specialist, she has developed RedPeg programs for Choice Hotels International, Holiday Inn, Gaylord National, GEICO, Aol, National Guard, and Chevrolet. Leading RedPeg's Travel & Tourism team, Ms. Roxas-Murray spearheaded the effort that garnered a HSMAI Adrian Award for the Cambria Suites Pop Up Program. She was responsible for winning another HSMAI Adrian Award for the agency's Virtual Reality Goggle Tour which launched Choice Hotel's Cambria Suites brand. Ms. Roxas-Murray began her career handling PR for the Japanese government. She then moved onto Bates Advertising Company, Ltd. as the Director of PR where she oversaw and implemented integrated marketing programs for high-range B2B and B2C clients including Microsoft, Telecom Asia, GE Medical, United Parcel Service (UPS), OMEGA, Vidal Sassoon, and Revlon. Prior to joining RedPeg nine years ago, she served as the Marketing Manager (US) for the Hamilton/SWATCH Group Ltd. in New York. A sought-after interviewee, Ms. Roxas-Murray's marketing and business insights have regularly appeared in a variety of media outlets including Inc. Magazine, the Washington Post, Brandweek, Promo, and Event Marketer. Ms. Roxas-Murray has also judged the marketing industry's highly respected Pro Awards.

Ms. Roxas-Murray can be contacted at 703-519-9000 or mrmurray@redpegmarketing.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.