Editorial Board   Guest Author

Ms. Matuson

Roberta Chinsky Matuson

President, Matuson Consulting

For more than 25 years, Roberta Chinsky Matuson, president of Matuson Consulting, has helped leaders in Fortune 500 companies, including General Motors, Best Buy, and The Boston Beer Company and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. She is 
known world-wide as “The Talent Maximizer®.” Ms. Matuson, a leading authority on leadership and the skills and strategies required to earn employee commitment and client loyalty, is the author of, Talent Magnetism: How to Build a Workplace that Attracts and Keeps the Best (Nicholas Brealey) and the international bestseller, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, 2011), a Washington Post Top 5 Business Book For Leaders. Her new book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers and Profits (Taylor and Francis) will be released in March of 2017. As a former executive, Ms. Matuson has the vantage point of 
understanding what it is like to work at all levels of the
organization. At the age of 24, she found herself catapulted 
into the executive suite, where she was responsible for building a world-class HR department for a commercial real estate firm. Shortly thereafter, she was involved in taking the company through a public offering. By her own wits—and through trial and error—Ms. Matuson has built on her success and has become an internationally-recognized thought leader and consultant, often appearing on television on programs such as CBS's The Early Show, Fox's The O'Reilly Factor, Fox Business News and on CNN International's Quest on Business with Richard Quest. She is frequently invited to be a guest on radio shows across America. Ms. Matuson is a highly sought after speaker who has presented keynotes to Fortune 500 companies including, Best Buy, Inc., New York Life Pension Services, General Re Corporation, and such prestigious organizations as the Boutique and Lifestyle Lodging Association, AAHOA, Treasury Executive Institute, American Craft Brewers Association, SHRM, Pizza Expo and the Massachusetts Restaurant Association. Ms. Matuson has written and published over 500 articles for a number of publications around the globe including The Christian Science Monitor, British Airways Business Life, The Telegraph and The Globe and Mail. She is currently a workplace expert for Monster's small business community and is the person global retail giant Staples turns to for advice on talent. She is one of the top expert bloggers for Fast Company, Forbes.com and Glassdoor and is a former monthly columnist for the Boston Business Journal. Ms. Matuson holds an MBA from the University of Houston and a BS in Human Resource Management from Northeastern University. She is a graduate of Alan Weiss's Million Dollar Consulting® College

Please visit http://www.matusonconsulting.com for more information.

Ms. Matuson can be contacted at 617-608-3633 or Roberta@matusonconsulting.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.