Editorial Board   

Mr. Gambhir

Ashish Gambhir

Co-founder , newBrandAnalytics

Ashish Gambhir is Co-founder of newBrandAnalytics, the industry's only social business intelligence platform proven to help operating and marketing executives turn real-time social customer insights into actionable information. Harvesting a depth and breadth of customer feedback unmatched by other platforms, newBrandAnalytics solutions deliver the tools, research and analysis required to distill a real-time, 360 degree view of social guest satisfaction data. His company is helping leading hotel executives generate the social business intelligence to improve guest satisfaction, increase guest count and drive revenues. Prior to co-founding newBrandAnalytics, Mr. Gambhir was a leader and top performer at Deloitte Consulting in the Strategy & Operations practice where he focused on new media projects. Post Deloitte, he incubated the social business intelligence idea with his hospitality and business intelligence co-founders while earning his Master of Business Administration at the Johnson School at Cornell University, where he also collaborated with several leaders from the School of Hospitality. newBrandAnalytics is the leading provider of social business intelligence solutions. It's flagship offering, Social Guest Satisfaction, is the first solution that mines credible guest feedback from social media and synthesizes it into the richest customer insight to equip brands, regions, and units with the actionable insight needed to improve guest satisfaction and loyalty, increase revenue, and drive sustainable bottom-line results. Social Guest Satisfaction was built directly with leading hospitality companies. Hundreds of customer satisfaction-focused hotels, restaurants, and other hospitality organizations rely on newBrandAnalytics for the comprehensive intelligence needed to drive guest count, improve customer experience, and increase revenue.

Mr. Gambhir can be contacted at ashish@newbrandanalytics.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.