Editorial Board   Guest Author

Ms. Bankoski

Linda Bankoski

Co-Owner & Managing Director, SpaQuality LLC

Linda Bankoski is co-owner and Managing Director of Education and Assessment of SpaQuality LLC, a company that has provided a roadmap to authentic performance excellence for spas through quality system standards, education, assessment and certification since 2004. Ms. Bankoski is the co-author of The International Standards of SpaExcellenceSM, which provides a framework for spas to create effective and efficient spa operations that result in consistent delivery of excellent spa services, guest and staff loyalty, as well as business success. The inspiration of The Standards comes from internationally accepted quality system standards used by other industries including ISO 9000 (international quality management systems), ISO 14000 (environmental management standards), the Baldrige Performance Excellence Program in the United States, the Canada Awards for Excellence from the National Quality Institute in Canada, the EFQM Excellence Award in Europe, OSHA (US health and safety), FDA Good Manufacturing Practices (US), TedQual (tourism education quality), JCAHO (US healthcare organization standards), and more. Basic concepts from these standards along with years of spa experience were combined, translated, enhanced and organized into a complete spa management system that provides spas with what is necessary to achieve long-term success. While created for spas, the key concepts provided in The International Standards of SpaExcellenceSM can be applied to the entire hospitality industry including hotels, resorts, cruise lines, clubs, restaurants, theme parks and more. Now in their 5th edition, The Standards have been sold to spas in 28 countries. Ms. Bankoski co-created and co-teaches Building and Sustaining High Quality Systems for Spas, a six-week, on-line course for the University of California - Irvine Extension's Spa and Hospitality Management Certificate Program, which uses The International Standards of SpaExcellenceSM for the textbook. Ms. Bankoski is a quality expert with 30+ years of experience leading, coaching, consulting, and helping organizations and businesses in a wide variety of industries succeed and thrive. She is people-and goal-oriented and motivated by opportunities to learn, encourage and inspire others. Ms. Bankoski has enjoyed a multifaceted career as a healthcare professional, corporate trainer, customer advocate, market researcher, culture change pioneer and business advisor. She served on the Board of Examiners of the Malcolm Baldrige National Quality Award for five years and looks forward to helping spas attain this prestigious award in the future. Ms. Bankoski is a professional speaker and was chair of the local section of the American Society for Quality (ASQ). She has been a Good Manufacturing Practices Auditor (FDA regulations) for 25+ years and an ASQ Certified Quality Auditor, RAB Certified Quality Systems Lead Auditor and a Certified Lead Assessor (ISO 9001) for over 15 years. Ms. Bankoski is past president of the Board of Directors for the Delaware Quality Consortium, Inc. (Delaware Quality Award). She was an adjunct professor in the Continuing and Professional Studies at the University of Delaware and a lead instructor in the Quality Management Certificate. She taught courses in quality management and organizational improvement. She developed and taught courses on the ISO 9000 standard, quality system auditing and problem solving for the Delaware Manufacturing Extension Partnership.

Ms. Bankoski can be contacted at 302-426-0274 or bankoski@voicenet.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.