Editorial Board   Guest Author

Ms. Lowman

Tyra Lowman

Senior Director of Spas - Full Service and Luxury Brands, Hilton Worldwide

In collaboration with the Hilton Worldwide Global Spa Operations team, Tyra Lowman develops spa-related initiatives and products that enhance the guest experience at all full-service and luxury hotel brands. In October 2010, Ms. Lowman led the successful launch of eforea: spa at Hilton as the Hilton Hotels & Resorts brand's first global spa concept in history. The eforea concept has received more than 147,000,000 media impressions to-date and features a global pipeline of more than 100 spas in development at Hilton Hotels & Resorts properties around the world. As Senior Director Global Spas - Full Service and Luxury Brands, Ms. Lowman shapes the Hilton Worldwide standards for spa operations, service and treatment, design and construction and quality measurements. Ms. Lowman's extensive spa experience of more than 15 years includes serving as Senior Vice President of Sales and Operations at Brite Smile/Brite Skin, the largest operator of retail medical spas in North America. Prior to working with Brite Smile/Brite Skin, Ms. Lowman held the position of Vice President Operations for Premier Salons, Inc., for six years and is credited with the rapid expansion and growth of Premier's luxury spa brands. She also served as Regional Director of Operations for Atlanta-based Spa Sydell, Inc., and has directed operations at the individual spa level both as spa director and spa owner. Ms. Lowman is an active member of the International Spa Professionals Association (ISPA), Intercouffure International Salon affiliation, National Association of Female Executives (NAFE) and Aveda Professionals. She is a graduate of Tennessee Technological University and she holds an MBA from Shorter School of Business. Ms. Lowman is also a licensed cosmetologist and esthetician.

Ms. Lowman can be contacted at 703-883-5222 or tyra.lowman@hilton.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.