Editorial Board   Guest Author

Ms. Lowman

Tyra Lowman

Senior Director of Spas - Full Service and Luxury Brands, Hilton Worldwide

In collaboration with the Hilton Worldwide Global Spa Operations team, Tyra Lowman develops spa-related initiatives and products that enhance the guest experience at all full-service and luxury hotel brands. In October 2010, Ms. Lowman led the successful launch of eforea: spa at Hilton as the Hilton Hotels & Resorts brand's first global spa concept in history. The eforea concept has received more than 147,000,000 media impressions to-date and features a global pipeline of more than 100 spas in development at Hilton Hotels & Resorts properties around the world. As Senior Director Global Spas - Full Service and Luxury Brands, Ms. Lowman shapes the Hilton Worldwide standards for spa operations, service and treatment, design and construction and quality measurements. Ms. Lowman's extensive spa experience of more than 15 years includes serving as Senior Vice President of Sales and Operations at Brite Smile/Brite Skin, the largest operator of retail medical spas in North America. Prior to working with Brite Smile/Brite Skin, Ms. Lowman held the position of Vice President Operations for Premier Salons, Inc., for six years and is credited with the rapid expansion and growth of Premier's luxury spa brands. She also served as Regional Director of Operations for Atlanta-based Spa Sydell, Inc., and has directed operations at the individual spa level both as spa director and spa owner. Ms. Lowman is an active member of the International Spa Professionals Association (ISPA), Intercouffure International Salon affiliation, National Association of Female Executives (NAFE) and Aveda Professionals. She is a graduate of Tennessee Technological University and she holds an MBA from Shorter School of Business. Ms. Lowman is also a licensed cosmetologist and esthetician.

Ms. Lowman can be contacted at 703-883-5222 or tyra.lowman@hilton.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.