Editorial Board   Guest Author

Mr. Lee

David Lee

Founder, humanNature@Work

David Lee, the founder of HumanNature@Work (www.HumanNatureAtWork.com), helps employers in service industries improve employee engagement, customer service, and morale, though his work as a consultant, trainer, and executive coach. He has worked with organizations and presented at conferences both domestically and abroad for over 20 years. An internationally recognized thought leader in the field of employee engagement and performance, Mr. Lee is the author of over 60 articles and book chapters on employer branding, onboarding, and other topics related to employee performance that have been published in trade journals and books in the US, Europe, India, Australia, and China. His articles (downloadable at HumanNatureAtWork.com ) have included: • “How to Recession Proof Your Workforce” • “What Reputation Are Your Employees Creating?” • “What Leaders Can Learn From Sales Superstars” • “Becoming a 'People Whisperer': How to Communicate So People Care About—and Act On—What You Say” • “The Movie Scene Every Manager Should See…But Might Be Afraid to Watch” The just published second edition of the business classic, The Talent Management Handbook, features a chapter of his on the topic of new employee orientation and onboarding. In addition to his research and work with both struggling and high performance organizations, Mr. Lee's work draws from a wide range of scientific disciplines including cognitive neuroscience, anthropology, psychoneuroimmunology, trauma and resilience research, and paleopsychology. Taking this research which typically doesn't find its way into the business world, Mr. Lee translates these principles of human nature into leadership and managerial practices that optimize employee performance. Using the popular TV show The Dog Whisperer as an analogy for the difference understanding human nature makes, Mr. Lee's work helps leaders and managers become “Employee Whisperers.” Mr. Lee's work in the area of optimizing the performance of Gen Y employees draws from industry research as well as his own interviews with top performing managers of Gen Y employees and Gen Y employees themselves. Mr. Lee doesn't just offer practical advice on how to bring out the best in this more challenging generation of workers. He also offers a unique perspective on how this generation of employees provides employers with a powerful opportunity to upgrade their management practices, and by doing so, thrive in today's more demanding economy. For more of David Lee's articles, go to HumanNatureAtWork.com/

Mr. Lee can be contacted at 207-571-9898 or david@humannatureatwork.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.