Editorial Board   Guest Author

Mr. Lee

David Lee

Founder, humanNature@Work

David Lee, the founder of HumanNature@Work (www.HumanNatureAtWork.com), helps employers in service industries improve employee engagement, customer service, and morale, though his work as a consultant, trainer, and executive coach. He has worked with organizations and presented at conferences both domestically and abroad for over 20 years. An internationally recognized thought leader in the field of employee engagement and performance, Mr. Lee is the author of over 60 articles and book chapters on employer branding, onboarding, and other topics related to employee performance that have been published in trade journals and books in the US, Europe, India, Australia, and China. His articles (downloadable at HumanNatureAtWork.com ) have included: • “How to Recession Proof Your Workforce” • “What Reputation Are Your Employees Creating?” • “What Leaders Can Learn From Sales Superstars” • “Becoming a ‘People Whisperer': How to Communicate So People Care About—and Act On—What You Say” • “The Movie Scene Every Manager Should See…But Might Be Afraid to Watch” The just published second edition of the business classic, The Talent Management Handbook, features a chapter of his on the topic of new employee orientation and onboarding. In addition to his research and work with both struggling and high performance organizations, Mr. Lee's work draws from a wide range of scientific disciplines including cognitive neuroscience, anthropology, psychoneuroimmunology, trauma and resilience research, and paleopsychology. Taking this research which typically doesn't find its way into the business world, Mr. Lee translates these principles of human nature into leadership and managerial practices that optimize employee performance. Using the popular TV show The Dog Whisperer as an analogy for the difference understanding human nature makes, Mr. Lee's work helps leaders and managers become “Employee Whisperers.” Mr. Lee's work in the area of optimizing the performance of Gen Y employees draws from industry research as well as his own interviews with top performing managers of Gen Y employees and Gen Y employees themselves. Mr. Lee doesn't just offer practical advice on how to bring out the best in this more challenging generation of workers. He also offers a unique perspective on how this generation of employees provides employers with a powerful opportunity to upgrade their management practices, and by doing so, thrive in today's more demanding economy. For more of David Lee's articles, go to HumanNatureAtWork.com/

Mr. Lee can be contacted at 207-571-9898 or david@humannatureatwork.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.