Editorial Board   Guest Author

Mr. Lee

David Lee

Founder, humanNature@Work

David Lee, the founder of HumanNature@Work (www.HumanNatureAtWork.com), helps employers in service industries improve employee engagement, customer service, and morale, though his work as a consultant, trainer, and executive coach. He has worked with organizations and presented at conferences both domestically and abroad for over 20 years. An internationally recognized thought leader in the field of employee engagement and performance, Mr. Lee is the author of over 60 articles and book chapters on employer branding, onboarding, and other topics related to employee performance that have been published in trade journals and books in the US, Europe, India, Australia, and China. His articles (downloadable at HumanNatureAtWork.com ) have included: • “How to Recession Proof Your Workforce” • “What Reputation Are Your Employees Creating?” • “What Leaders Can Learn From Sales Superstars” • “Becoming a 'People Whisperer': How to Communicate So People Care About—and Act On—What You Say” • “The Movie Scene Every Manager Should See…But Might Be Afraid to Watch” The just published second edition of the business classic, The Talent Management Handbook, features a chapter of his on the topic of new employee orientation and onboarding. In addition to his research and work with both struggling and high performance organizations, Mr. Lee's work draws from a wide range of scientific disciplines including cognitive neuroscience, anthropology, psychoneuroimmunology, trauma and resilience research, and paleopsychology. Taking this research which typically doesn't find its way into the business world, Mr. Lee translates these principles of human nature into leadership and managerial practices that optimize employee performance. Using the popular TV show The Dog Whisperer as an analogy for the difference understanding human nature makes, Mr. Lee's work helps leaders and managers become “Employee Whisperers.” Mr. Lee's work in the area of optimizing the performance of Gen Y employees draws from industry research as well as his own interviews with top performing managers of Gen Y employees and Gen Y employees themselves. Mr. Lee doesn't just offer practical advice on how to bring out the best in this more challenging generation of workers. He also offers a unique perspective on how this generation of employees provides employers with a powerful opportunity to upgrade their management practices, and by doing so, thrive in today's more demanding economy. For more of David Lee's articles, go to HumanNatureAtWork.com/

Mr. Lee can be contacted at 207-571-9898 or david@humannatureatwork.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.