Editorial Board   Guest Author

Mr. Larkin

Enda Larkin

Founder, Dobiquity Inc.

Enda Larkin has over 30 years' experience in hospitality and tourism, first in hotel management and since 1994 as an independent consultant and business mentor with HTC Consulting. Over the past fifteen years, he has led numerous consulting projects for public and private sector clients throughout Europe and the Middle East. Interventions have varied in scope from a strategic review of the Guesthouse Sector in Ireland to supporting the establishment of a National Hotel Training Institute in Sana'a Yemen. His particular areas of expertise include: supporting strategic planning and business development in hospitality SMEs, mentoring enterprises towards attaining business excellence (EFQM), guiding process management activities to deliver operational efficiencies, leadership coaching and development, designing and delivering management development programs, implementing best practice HR policies and procedures, and conducting product and service quality assessments Mr. Larkin holds an MBA from ESCP Paris, a BSc in Management from Trinity College Dublin and a Higher Diploma in Hotel Management from the Dublin College of Catering. He is also a prolific author with the following titles in print: Ready to Lead? (Pearson/Prentice Hall 2007), How to Run a Great Hotel (How to Books 2009), Quick Win Leadership (Oak Tree Press 2010), Short Stories and Tall Tales for Managers (Oak Tree Press 2011) and The Essential Manager (CAI, 2013). In 2015 Mr. Larkin established Dobiquity, a revolutionary software service that is changing the way the global hospitality industry works. Via a user-friendly management portal, Dobiquity offers access to a growing portfolio of customisable apps that enable hospitality SMEs to save time and money, work smarter and make better decisions. Dobiquity provides an easy, affordable and secure way for hospitality managers to improve business performance by digitising important operational tasks. Mr. Larkin was born in Dublin, Ireland and currently lives in Geneva Switzerland.

Please visit http://www.dobiquity.com for more information.

Mr. Larkin can be contacted at 353-0-87-242-7917 or endalarkin@dobiquity.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.