Editorial Board   Guest Author

Mr. Larkin

Enda Larkin

Founder, Dobiquity Inc.

Enda Larkin has over 30 years' experience in hospitality and tourism, first in hotel management and since 1994 as an independent consultant and business mentor with HTC Consulting. Over the past fifteen years, he has led numerous consulting projects for public and private sector clients throughout Europe and the Middle East. Interventions have varied in scope from a strategic review of the Guesthouse Sector in Ireland to supporting the establishment of a National Hotel Training Institute in Sana'a Yemen. His particular areas of expertise include: supporting strategic planning and business development in hospitality SMEs, mentoring enterprises towards attaining business excellence (EFQM), guiding process management activities to deliver operational efficiencies, leadership coaching and development, designing and delivering management development programs, implementing best practice HR policies and procedures, and conducting product and service quality assessments Mr. Larkin holds an MBA from ESCP Paris, a BSc in Management from Trinity College Dublin and a Higher Diploma in Hotel Management from the Dublin College of Catering. He is also a prolific author with the following titles in print: Ready to Lead? (Pearson/Prentice Hall 2007), How to Run a Great Hotel (How to Books 2009), Quick Win Leadership (Oak Tree Press 2010), Short Stories and Tall Tales for Managers (Oak Tree Press 2011) and The Essential Manager (CAI, 2013). In 2015 Mr. Larkin established Dobiquity, a revolutionary software service that is changing the way the global hospitality industry works. Via a user-friendly management portal, Dobiquity offers access to a growing portfolio of customisable apps that enable hospitality SMEs to save time and money, work smarter and make better decisions. Dobiquity provides an easy, affordable and secure way for hospitality managers to improve business performance by digitising important operational tasks. Mr. Larkin was born in Dublin, Ireland and currently lives in Geneva Switzerland.

Please visit http://www.dobiquity.com for more information.

Mr. Larkin can be contacted at 3530872427917 or endalarkin@dobiquity.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.