Editorial Board   Guest Author

Mr. Owen

Conan Owen

President, Relax & Rejuvenate Hotel Spa Solutions

Conan D. Owen is President of Relax & Rejuvenate Hotel Spa Solutions. He holds and MBA from the University of Virginia and spent 7 years as a strategy management consultant with the Boston Consulting Group before joining his wife and business partner Suzanne Owen, a former Estee Lauder Executive, in the spa and hospitality industry. He has lived and worked in Mexico, Australia, Canada, the UK and France as well as the US. His years of travel addressing the strategic issues of Global 500 clients gave him insight into the relaxation demands of travelers as he achieved United 1K, AAdvantage Million Miler, Starwood Preferred Guest Platinum, Hyatt Gold Passport Diamond status. Based in Charlottesville VA, Relax & Rejuvenate brings the perspective of the client/traveler and hotel ownership and management in creating spa solutions, whether they be in-room treatment programs, staffing for spa treatment rooms Or operating full service spas. Relax & Rejuvenate provides in-room spa services for over 60 hotels nationwide and operates 4 full-service hotel spas, including the Wellness Spa at the Benjamin Hotel in NYC, and InkSpa at Ink48 Hotel also in NYC. InkSpa was featured as the cover story in the September 2010 edition of American Spa Magazine. Relax & Rejuvenate also provides spa consulting services for existing or proposed projects including feasibility and conceptualization studies, spa layout and design, operational and performance improvement. He can be reached at

Mr. Owen can be contacted at 18668673529111 or conan@relaxandrejuvenate.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.