Editorial Board   Guest Author

Mr. Owen

Conan Owen

President, Relax & Rejuvenate Hotel Spa Solutions

Conan D. Owen is President of Relax & Rejuvenate Hotel Spa Solutions. He holds and MBA from the University of Virginia and spent 7 years as a strategy management consultant with the Boston Consulting Group before joining his wife and business partner Suzanne Owen, a former Estee Lauder Executive, in the spa and hospitality industry. He has lived and worked in Mexico, Australia, Canada, the UK and France as well as the US. His years of travel addressing the strategic issues of Global 500 clients gave him insight into the relaxation demands of travelers as he achieved United 1K, AAdvantage Million Miler, Starwood Preferred Guest Platinum, Hyatt Gold Passport Diamond status. Based in Charlottesville VA, Relax & Rejuvenate brings the perspective of the client/traveler and hotel ownership and management in creating spa solutions, whether they be in-room treatment programs, staffing for spa treatment rooms Or operating full service spas. Relax & Rejuvenate provides in-room spa services for over 60 hotels nationwide and operates 4 full-service hotel spas, including the Wellness Spa at the Benjamin Hotel in NYC, and InkSpa at Ink48 Hotel also in NYC. InkSpa was featured as the cover story in the September 2010 edition of American Spa Magazine. Relax & Rejuvenate also provides spa consulting services for existing or proposed projects including feasibility and conceptualization studies, spa layout and design, operational and performance improvement. He can be reached at

Mr. Owen can be contacted at 18668673529111 or conan@relaxandrejuvenate.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.