Editorial Board   Guest Author

Ms. Buahene

Adwoa Buahene

Co-founder / Managing Partner, n-gen People Performance Inc.

As a managing partner and co-founder of n-gen People Performance Inc. (www.ngenperformance.com) Adwoa K. Buahene works with C-suite leaders and HR teams to understand and build strategies and programs that target, motivate and engage all four generations. With over 13 years of training and performance consulting experience, Ms. Buahene has devoted the last 7 years to researching and creating solutions that measurably improve workplace productivity. Industry leaders in both the private and public sector have leveraged Ms. Buahene's generational expertise since 2003. As co-founder of n-gen, she has presented at North America's leading HR conferences, written numerous whitepapers and co-authored the book Loyalty Unplugged: How to Get, Keep & Grow All Four Generations. She is regularly quoted in national newspapers and trade magazines, radio and television. Ms. Buahene has a master's degree in analytic philosophy from Dalhousie University and was recently nominated for an RBC Canadian Woman Entrepreneur Trailblazer Award. She is a member of the Society for Human Resources Management, Human Resource Professionals of Ontario, and Provincial Partnership Council. She is the chair of the United Way Allocations Panel, and executive committee board member of VHA Home Health Care. About n-gen n-gen has worked with 10 of the 14 Canadian Fortune 500 companies. n-gen's diverse client group spans small, medium & large enterprises, including 5 of the top 6 Canadian banks, 20 leading post-secondary institutions in North America, 12 of Canada's largest energy companies, and government agencies at the federal, provincial, and municipal level. More than 25,000 people have benefited from n-gen's expertise in the last 6 years, by attending a workshop or a presentation. n-gen's training programs, e-learning, and consulting services provide people managers at all levels, from front line to CEO, the strategies and techniques needed to manage, engage and lead a multigenerational workforce.

Ms. Buahene can be contacted at 416-362-7564 or abuahene@ngenperformance.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.