Editorial Board   Guest Author

Ms. Kruse

JoAnne Kruse

Founder, HCpartners

JoAnne Kruse has over twenty years experience in the field of human resources, culminating in the founding of the HR consulting services company, HCpartners. HCpartners is dedicated to supporting companies in the areas of Talent, Rewards and Performance. Ms. Kruse and her team leverage their extensive experiences in acquisition and integration, human resources, infrastructure design, and executive leadership to improve the profit and effectiveness of their client organizations, companies located internationally across all industries. Over the course of her career Ms. Kruse has served in a series of HR executive roles, most recently as EVP Human Resources for Travelport Ltd., a Blackstone Group owned portfolio business specializing in technology services for the travel industry. As the senior executive responsible for global HR across a 6,500 person multibillion dollar company, her accountabilities included global HR, facilities, security, PR/communications, and six sigma/re-engineering. A strong business partner and strategic thought-leader, Ms. Kruse played a critical role in the acquisition, structuring and development of more than the two-dozen companies and the personnel acquired to form this industry leader in business-to-business travel technology. Initially a division of Cendant Corporation, Ms. Kruse and the senior executive team led Travelport through an aggressive growth-through-acquisition strategy and then the subsequent spin-off into a top performing private equity portfolio company. Her experiences include corporate acquisitions, divestitures, the IPO of Orbitz Worldwide, executive compensation, board participation, executive recruitment, development and partnership, and cultural transformation across a global scale. Prior to her tenure with Cendant, Ms. Kruse worked in a variety of human resource positions at PepsiCo, Inc./Frito-Lay. Her career also includes HR roles with Bristol-Myers Squibb/Clairol and the Chase Manhattan Bank where she began her career. Jo-Anne received a master's degree from Columbia University and a bachelor's degree from Cornell University. Committed to education and philanthropy, Ms. Kruse is an adjunct professor with Fairleigh Dickinson University, teaching graduate level Human Resource, and she is the Program Director for the Cornell University HR in Hospitality annual conference. Ms. Kruse serves on the Advisory Board for the Leadership Capital Group, a global executive retained search boutique firm, and is an Executive Board Officer of Help Women and Children Now, a NJ-based nonprofit dedicated to improving the health and life experiences of women and children.

Ms. Kruse can be contacted at 973-896-3302 or jkruse@hc-partners.net

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.