Editorial Board   Guest Author

Ms. Kruse

JoAnne Kruse

Founder, HCpartners

JoAnne Kruse has over twenty years experience in the field of human resources, culminating in the founding of the HR consulting services company, HCpartners. HCpartners is dedicated to supporting companies in the areas of Talent, Rewards and Performance. Ms. Kruse and her team leverage their extensive experiences in acquisition and integration, human resources, infrastructure design, and executive leadership to improve the profit and effectiveness of their client organizations, companies located internationally across all industries. Over the course of her career Ms. Kruse has served in a series of HR executive roles, most recently as EVP Human Resources for Travelport Ltd., a Blackstone Group owned portfolio business specializing in technology services for the travel industry. As the senior executive responsible for global HR across a 6,500 person multibillion dollar company, her accountabilities included global HR, facilities, security, PR/communications, and six sigma/re-engineering. A strong business partner and strategic thought-leader, Ms. Kruse played a critical role in the acquisition, structuring and development of more than the two-dozen companies and the personnel acquired to form this industry leader in business-to-business travel technology. Initially a division of Cendant Corporation, Ms. Kruse and the senior executive team led Travelport through an aggressive growth-through-acquisition strategy and then the subsequent spin-off into a top performing private equity portfolio company. Her experiences include corporate acquisitions, divestitures, the IPO of Orbitz Worldwide, executive compensation, board participation, executive recruitment, development and partnership, and cultural transformation across a global scale. Prior to her tenure with Cendant, Ms. Kruse worked in a variety of human resource positions at PepsiCo, Inc./Frito-Lay. Her career also includes HR roles with Bristol-Myers Squibb/Clairol and the Chase Manhattan Bank where she began her career. Jo-Anne received a master's degree from Columbia University and a bachelor's degree from Cornell University. Committed to education and philanthropy, Ms. Kruse is an adjunct professor with Fairleigh Dickinson University, teaching graduate level Human Resource, and she is the Program Director for the Cornell University HR in Hospitality annual conference. Ms. Kruse serves on the Advisory Board for the Leadership Capital Group, a global executive retained search boutique firm, and is an Executive Board Officer of Help Women and Children Now, a NJ-based nonprofit dedicated to improving the health and life experiences of women and children.

Ms. Kruse can be contacted at 973-896-3302 or jkruse@hc-partners.net

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.