Editorial Board   

Ms. Dolecki

Leigh Anne Dolecki

President, The Northern California Concierge Association

Leigh Anne Dolecki joined the hospitality industry after a 20 year career in the world of theatre production. Since becoming a concierge in 2000 she has served as vice president of the Northern California Concierge Association; at the end of 2007 she completed her two year term as president of the NCCA. She represented a membership of over 160 concierges throughout the Bay Area as far south as Monterey and Carmel, and as far north as Healdsburg. As president, Ms. Dolecki provided educational opportunities for the members by planning meetings and events, as well as building relationships with service providers throughout northern California, keeping NCCA members on the forefront of guest services. She remains on the current board of directors as past president. As a member of Les Clefs d'Or USA, Ms. Dolecki most recently attended the Panamerican Congress in Vancouver, British Columbia, and the International Congress in Copenhagen Denmark, as well as the National Congress in New York City. She has made numerous presentations on the Northern California Concierge Association's response to concierge outsourcing. Ms. Dolecki provides guest service as chef concierge at Campton Place, a Taj Hotel. Located in downtown San Francisco, just off Union Square, the 110-room luxury boutique hotel is the third Taj Hotel in the United States along with The Pierre and the Taj Boston; it is also a member of The Leading Small Hotels of the World. Ms. Dolecki continues her work as the lead for food in the San Francisco mayor's outreach program for the homeless, Project Homeless Connect.

Ms. Dolecki can be contacted at 415-955-5552 or ladolecki@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.