Editorial Board   

Ms. Dolecki

Leigh Anne Dolecki

President, The Northern California Concierge Association

Leigh Anne Dolecki joined the hospitality industry after a 20 year career in the world of theatre production. Since becoming a concierge in 2000 she has served as vice president of the Northern California Concierge Association; at the end of 2007 she completed her two year term as president of the NCCA. She represented a membership of over 160 concierges throughout the Bay Area as far south as Monterey and Carmel, and as far north as Healdsburg. As president, Ms. Dolecki provided educational opportunities for the members by planning meetings and events, as well as building relationships with service providers throughout northern California, keeping NCCA members on the forefront of guest services. She remains on the current board of directors as past president. As a member of Les Clefs d'Or USA, Ms. Dolecki most recently attended the Panamerican Congress in Vancouver, British Columbia, and the International Congress in Copenhagen Denmark, as well as the National Congress in New York City. She has made numerous presentations on the Northern California Concierge Association's response to concierge outsourcing. Ms. Dolecki provides guest service as chef concierge at Campton Place, a Taj Hotel. Located in downtown San Francisco, just off Union Square, the 110-room luxury boutique hotel is the third Taj Hotel in the United States along with The Pierre and the Taj Boston; it is also a member of The Leading Small Hotels of the World. Ms. Dolecki continues her work as the lead for food in the San Francisco mayor's outreach program for the homeless, Project Homeless Connect.

Ms. Dolecki can be contacted at 415-955-5552 or ladolecki@gmail.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.