Editorial Board   

Ms. Dolecki

Leigh Anne Dolecki

President, The Northern California Concierge Association

Leigh Anne Dolecki joined the hospitality industry after a 20 year career in the world of theatre production. Since becoming a concierge in 2000 she has served as vice president of the Northern California Concierge Association; at the end of 2007 she completed her two year term as president of the NCCA. She represented a membership of over 160 concierges throughout the Bay Area as far south as Monterey and Carmel, and as far north as Healdsburg. As president, Ms. Dolecki provided educational opportunities for the members by planning meetings and events, as well as building relationships with service providers throughout northern California, keeping NCCA members on the forefront of guest services. She remains on the current board of directors as past president. As a member of Les Clefs d'Or USA, Ms. Dolecki most recently attended the Panamerican Congress in Vancouver, British Columbia, and the International Congress in Copenhagen Denmark, as well as the National Congress in New York City. She has made numerous presentations on the Northern California Concierge Association's response to concierge outsourcing. Ms. Dolecki provides guest service as chef concierge at Campton Place, a Taj Hotel. Located in downtown San Francisco, just off Union Square, the 110-room luxury boutique hotel is the third Taj Hotel in the United States along with The Pierre and the Taj Boston; it is also a member of The Leading Small Hotels of the World. Ms. Dolecki continues her work as the lead for food in the San Francisco mayor's outreach program for the homeless, Project Homeless Connect.

Ms. Dolecki can be contacted at 415-955-5552 or ladolecki@gmail.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.