Editorial Board   Guest Author

Mr. Guest

Jason Guest

Account Manager, Americas, Aptilo Networks

Jason Guest is an Account Manager for Aptilo Networks, the global leader in pre-integrated management solutions for control of billing, user services and access in Wi-Fi, WiMAX™ and LTE networks. Mr. Guest is responsible for sales in North America, the Caribbean, Central America, and South America. Prior to joining Aptilo, Mr. Guest was responsible for information technology sales at Regus plc., the world's largest provider of workplace solutions. While there he helped to introduce and implement the sales strategy for a new information technology products and services division. Other areas of experience include implementing a SAP solution for The Home Depot, the world's largest home improvement specialty retailer, focusing on CRM, HR, supply chain, finance, training, and procurement. Currently Mr. Guest is actively working to expand Aptilo's market presence in the hospitality sector, focusing on adding new features and functionality catering to this industry with solutions including Guest Internet Access and other service management and policy control solutions in the implementation of mobile broadband. With a broad information technology background, Mr. Guest's responsibilities also include working on initiatives with large enterprise clients, public and municipal Wi-Fi as well as the healthcare industry. He holds a Bachelor of Science in Business Management with a concentration in Global Business Management from the University of Phoenix. Directed at international marketing, global finance, as well as international trade and investment, the educational background of Mr. Guest is suited to working on a multinational level. Also while enrolled at the University of Phoenix, Mr. Guest received a Project Management Certificate, obtaining the proficiency necessary to control projects of varying sizes and degrees of scope. Other areas of interests include world travel, having just returned from an excursion to SE Asia, scuba diving, mountain biking, hiking, and all things technology.

Mr. Guest can be contacted at 917-414-9262 or jason.guest@aptilo.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.