Editorial Board   Guest Author

Mr. Guest

Jason Guest

Account Manager, Americas, Aptilo Networks

Jason Guest is an Account Manager for Aptilo Networks, the global leader in pre-integrated management solutions for control of billing, user services and access in Wi-Fi, WiMAX™ and LTE networks. Mr. Guest is responsible for sales in North America, the Caribbean, Central America, and South America. Prior to joining Aptilo, Mr. Guest was responsible for information technology sales at Regus plc., the world's largest provider of workplace solutions. While there he helped to introduce and implement the sales strategy for a new information technology products and services division. Other areas of experience include implementing a SAP solution for The Home Depot, the world's largest home improvement specialty retailer, focusing on CRM, HR, supply chain, finance, training, and procurement. Currently Mr. Guest is actively working to expand Aptilo's market presence in the hospitality sector, focusing on adding new features and functionality catering to this industry with solutions including Guest Internet Access and other service management and policy control solutions in the implementation of mobile broadband. With a broad information technology background, Mr. Guest's responsibilities also include working on initiatives with large enterprise clients, public and municipal Wi-Fi as well as the healthcare industry. He holds a Bachelor of Science in Business Management with a concentration in Global Business Management from the University of Phoenix. Directed at international marketing, global finance, as well as international trade and investment, the educational background of Mr. Guest is suited to working on a multinational level. Also while enrolled at the University of Phoenix, Mr. Guest received a Project Management Certificate, obtaining the proficiency necessary to control projects of varying sizes and degrees of scope. Other areas of interests include world travel, having just returned from an excursion to SE Asia, scuba diving, mountain biking, hiking, and all things technology.

Mr. Guest can be contacted at 917-414-9262 or jason.guest@aptilo.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.