Editorial Board   Guest Author

Mr. Guest

Jason Guest

Account Manager, Americas, Aptilo Networks

Jason Guest is an Account Manager for Aptilo Networks, the global leader in pre-integrated management solutions for control of billing, user services and access in Wi-Fi, WiMAX™ and LTE networks. Mr. Guest is responsible for sales in North America, the Caribbean, Central America, and South America. Prior to joining Aptilo, Mr. Guest was responsible for information technology sales at Regus plc., the world's largest provider of workplace solutions. While there he helped to introduce and implement the sales strategy for a new information technology products and services division. Other areas of experience include implementing a SAP solution for The Home Depot, the world's largest home improvement specialty retailer, focusing on CRM, HR, supply chain, finance, training, and procurement. Currently Mr. Guest is actively working to expand Aptilo's market presence in the hospitality sector, focusing on adding new features and functionality catering to this industry with solutions including Guest Internet Access and other service management and policy control solutions in the implementation of mobile broadband. With a broad information technology background, Mr. Guest's responsibilities also include working on initiatives with large enterprise clients, public and municipal Wi-Fi as well as the healthcare industry. He holds a Bachelor of Science in Business Management with a concentration in Global Business Management from the University of Phoenix. Directed at international marketing, global finance, as well as international trade and investment, the educational background of Mr. Guest is suited to working on a multinational level. Also while enrolled at the University of Phoenix, Mr. Guest received a Project Management Certificate, obtaining the proficiency necessary to control projects of varying sizes and degrees of scope. Other areas of interests include world travel, having just returned from an excursion to SE Asia, scuba diving, mountain biking, hiking, and all things technology.

Mr. Guest can be contacted at 917-414-9262 or jason.guest@aptilo.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.