Editorial Board   Guest Author

Mr. Crellin

Roger Crellin

President of the Americas, iBAHN

Roger Crellin joined iBAHN in early 2011 as President for the Americas. In this role, he directs all aspects of iBAHN's broadband, convention, networks and IPTV business for the region and also has responsibility for the strategic direction and day-to-day direct management of the Americas region. He serves on the iBAHN global management leadership council which is responsible for the strategy of the global business and its customer direction. He is based in Denver, Colorado, at the company's regional headquarters office for the Americas. Mr. Crellin's specialization is driving the commercial success of technology applications. Prior to joining iBAHN, he served as the managing director of Acentic, a European competitor, for nearly six years. During his highly successful tenure, Mr. Crellin managed the company's European financial, operations, sales and marketing performance across seven subsidiaries and more than 20 territories. He also successfully expanded the company's European sales and operations distribution throughout Eastern Europe, Russia, Middle East and Africa. These activities resulted in a more robust customer facing and financially secure business which was successfully acquired under a trade sale in 2010. Prior to his tenure at Acentic, Mr. Crellin served as general manager, consumer digital services at Fujifilm. In this role, he was charged with leading the division's successful migration to digital printing. During this time he was recognized by an Australian Federal Government study and the University of Technology Sydney as a leader in the positive management of technological change impacts on operating businesses. Mr. Crellin has deep experience in managing businesses in more than thirty countries across four continents, and has considerable global hospitality industry experience, including serving as chief operating officer for the International Hotels Association, Australia. Originally studying economics whilst working in the finance and hotel industries Mr. Crellin earned a masters degree from the Melbourne Business School where he focused on international distribution strategy. He epitomizes the industry and the adage “think like a hotelier.”

Mr. Crellin can be contacted at 801-952-2019 or rcrellin@ibahn.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.