Editorial Board   Guest Author

Mr. Crellin

Roger Crellin

President of the Americas, iBAHN

Roger Crellin joined iBAHN in early 2011 as President for the Americas. In this role, he directs all aspects of iBAHN's broadband, convention, networks and IPTV business for the region and also has responsibility for the strategic direction and day-to-day direct management of the Americas region. He serves on the iBAHN global management leadership council which is responsible for the strategy of the global business and its customer direction. He is based in Denver, Colorado, at the company's regional headquarters office for the Americas. Mr. Crellin's specialization is driving the commercial success of technology applications. Prior to joining iBAHN, he served as the managing director of Acentic, a European competitor, for nearly six years. During his highly successful tenure, Mr. Crellin managed the company's European financial, operations, sales and marketing performance across seven subsidiaries and more than 20 territories. He also successfully expanded the company's European sales and operations distribution throughout Eastern Europe, Russia, Middle East and Africa. These activities resulted in a more robust customer facing and financially secure business which was successfully acquired under a trade sale in 2010. Prior to his tenure at Acentic, Mr. Crellin served as general manager, consumer digital services at Fujifilm. In this role, he was charged with leading the division's successful migration to digital printing. During this time he was recognized by an Australian Federal Government study and the University of Technology Sydney as a leader in the positive management of technological change impacts on operating businesses. Mr. Crellin has deep experience in managing businesses in more than thirty countries across four continents, and has considerable global hospitality industry experience, including serving as chief operating officer for the International Hotels Association, Australia. Originally studying economics whilst working in the finance and hotel industries Mr. Crellin earned a masters degree from the Melbourne Business School where he focused on international distribution strategy. He epitomizes the industry and the adage “think like a hotelier.”

Mr. Crellin can be contacted at 801-952-2019 or rcrellin@ibahn.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.