Editorial Board   Guest Author

Mr. Ziegler

Craig Ziegler

President, SuiteLinq, Inc.

With over twenty-five years of experience building brands and shaping product strategy for clients in a variety of industries, Craig Ziegler is a multimedia innovator with roots in the earliest days of the interactive revolution. His is the driving vision behind the SuiteLinq concept, growing the company from its origins to its current position as an innovator in the hospitality industry. Achieving true and meaningful cross-media connectivity between hotels and their guests is the heart of the SuiteLinq solution as well as the core concept behind the new LINQ360 Innovation Center, Powered by Microsoft. Mr. Ziegler forged the relationships that enabled SuiteLinq to become a valued contributor to Microsoft's hospitality strategy worldwide and one of the youngest companies ever named as a Microsoft Global Alliance Partner. With Microsoft, he then helped unify fellow next-generation hospitality systems innovators around the LINQ360 Innovation Center in Las Vegas. Mr. Ziegler's vision has landed him seats on numerous boards including: HP Thought Leaders, NASA/Goddard Incubator board, The American Institute of Graphic Arts (AIGA), Nevada Development Association Advisory Board and the Economical Advisory Board - Office of the Mayor, Baltimore City.

Mr. Ziegler can be contacted at 610-917-3863 or cziegler@suitelinq.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.