Editorial Board   Guest Author

Mr. Ziegler

Craig Ziegler

President, SuiteLinq, Inc.

With over twenty-five years of experience building brands and shaping product strategy for clients in a variety of industries, Craig Ziegler is a multimedia innovator with roots in the earliest days of the interactive revolution. His is the driving vision behind the SuiteLinq concept, growing the company from its origins to its current position as an innovator in the hospitality industry. Achieving true and meaningful cross-media connectivity between hotels and their guests is the heart of the SuiteLinq solution as well as the core concept behind the new LINQ360 Innovation Center, Powered by Microsoft. Mr. Ziegler forged the relationships that enabled SuiteLinq to become a valued contributor to Microsoft's hospitality strategy worldwide and one of the youngest companies ever named as a Microsoft Global Alliance Partner. With Microsoft, he then helped unify fellow next-generation hospitality systems innovators around the LINQ360 Innovation Center in Las Vegas. Mr. Ziegler's vision has landed him seats on numerous boards including: HP Thought Leaders, NASA/Goddard Incubator board, The American Institute of Graphic Arts (AIGA), Nevada Development Association Advisory Board and the Economical Advisory Board - Office of the Mayor, Baltimore City.

Mr. Ziegler can be contacted at 610-917-3863 or cziegler@suitelinq.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.