Editorial Board   Guest Author

Mr. Bleeker

Floor Bleeker

Vice President Business Solutions, Jumeirah Group

Floor Bleeker, a Dutch national, joined the Jumeirah Group in 2001 and currently holds the position of Vice President Business Solutions. In his role he is responsible for the company's IT portfolio, business systems, software development, data warehousing, IT innovation, projects, IT investments, relationship management and digital strategy. He is a member of the Group's Executive Team. In support of Jumeirah's rapidly growing portfolio of luxury hotels and hospitality businesses, a number of large IT programs including cloud enabled Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), property management, Enterprise Content Management (ECM) and Central Reservations Systems (PMS and CRS) have recently been implemented. The Group has grown its revenue generated through Jumeirah.com and other digital channels exponentially over the last few years and technology continues to play a critical part in the company's strategy going forward. Recent IT innovation announcements included a global roll out of public Telepresence rooms and a ground breaking mobile guest information and services platform. The centralised IT function at Jumeirah Group employs over 100 specialists and won regional and international awards. The department adapted COBIT as its process framework and ITIL for its service delivery organisation. Prior to joining the Jumeirah Group, Mr. Bleeker worked as Director of IT for the Emirates Academy of Hospitality Management in Dubai (UAE) and as an IT Manager for the Radisson SAS regional office in Brussels (Belgium). He worked in different IT positions in Europe, the United States and the Caribbean. Mr. Bleeker holds a Masters degree in Business Administration (MBA) with a Marketing specialisation from the University of Colorado at Colorado Springs, and a Bachelors (BSc) degree in Hospitality Administration with a Finance specialisation from the Hotel School The Hague. He is currently serving on the Board of Hotel Technology Next Generation (HTNG), the world's leading hospitality technology trade association and holds a number of advisory board positions for other non-profit organisations. Mr. Bleeker is living in Dubai with his wife Anne and daughter Lauren.

Mr. Bleeker can be contacted at 97143485030 or floor.bleeker@jumeirah.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.