Editorial Board   Guest Author

Mr. Segar

Adrian Segar

President, Conferences That Work

Adrian Segar has designed, organized, and facilitated conferences for thirty years. He has been designing participant-driven and participation-rich events, commonly known as unconferences, since 1992.

His book 'Conferences That Work: Creating Events That People Love', published in November 2009, has been described as "THE how-to manual" on creating events that truly engage and capitalize on attendees' collective wisdom and experience.

Mr. Segar blogs regularly on event design, logistics, presentations, and many other related topics at www.conferencesthatwork.com. He is an acknowledged innovator and speaker on participant-driven event design. BizBash Magazine named him as one of "The 68 Most Innovative Event Professionals". He is also an enthusiastic proponent of the Meeting Architecture movement that aims to recast our ideas about how event professionals think about meeting design.

Mr. Segar has a Ph.D. in elementary particle physics, owned a solar energy manufacturing company, taught college level computer science for ten years, and was an independent information technology consultant for over twenty years.

Please visit http://www.segar.com for more information.

Mr. Segar can be contacted at +1 802-254-3566 or adrian@segar.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.