Editorial Board   Guest Author

Mr. Talwar

Rohit Talwar

CEO, Fast Future Research

Rohit Talwar is a global futurist, strategic advisor and the CEO of Fast Future Research and Fast Future Publishing. He advises business, government and NGO leaders around the world on how to prepare for and create the future in an increasingly disrupted world.

Mr. Talwar has a particular interest in the future of travel, tourism, aviation and the meetings industry.  He is a regular speaker and advisor around the world on the future of tourism and aviation strategies and business models. He focuses on the exploration of the impact of economic, consumer, technological, environmental and commercial forces.

Mr. Talwar is the author of the Hotels 2020 study and project director of the Convention 2020 research program. His clients include 3M, Aeroports de Paris, Aerovista, Amadeus, Astra Zeneca, E&Y, GE, GSK, IBM, Intel, Intercontinental Hotels, ITB, KPMG, Nokia, Novartis, O2, Orange, Panasonic, PATA, Pfizer, PwC, Preferred Hotels, Qatar Airways, SABRE, SAP, Schiphol Airport, Siemens Airport Services, Travelport, Vancouver Airport Services, World Tourism Forum and the OECD.

Mr. Talwar also works with a range of city and national level government agencies, convention centers and tourism and convention bureaus around the world.

Fast Future is a global foresight research and consulting firm that helps clients understand, anticipate and respond to the trends, forces and ideas that could shape the competitive landscape over the next 5-20 years.

Fast Future's work draws on a range of proven foresight, strategy and creative processes to help clients develop deep insights into a changing world. These insights are used to help clients define innovative strategies and practical actions to implement them.

Please visit http://www.fastfuture.com for more information.

Mr. Talwar can be contacted at +44 02088300766 or rohit@fastfuture.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.