Editorial Board   Guest Author

Mr. Talwar

Rohit Talwar

CEO, Fast Future Research

Rohit Talwar is a global futurist, strategic advisor and the CEO of Fast Future Research and Fast Future Publishing. He advises business, government and NGO leaders around the world on how to prepare for and create the future in an increasingly disrupted world.

Mr. Talwar has a particular interest in the future of travel, tourism, aviation and the meetings industry.  He is a regular speaker and advisor around the world on the future of tourism and aviation strategies and business models. He focuses on the exploration of the impact of economic, consumer, technological, environmental and commercial forces.

Mr. Talwar is the author of the Hotels 2020 study and project director of the Convention 2020 research program. His clients include 3M, Aeroports de Paris, Aerovista, Amadeus, Astra Zeneca, E&Y, GE, GSK, IBM, Intel, Intercontinental Hotels, ITB, KPMG, Nokia, Novartis, O2, Orange, Panasonic, PATA, Pfizer, PwC, Preferred Hotels, Qatar Airways, SABRE, SAP, Schiphol Airport, Siemens Airport Services, Travelport, Vancouver Airport Services, World Tourism Forum and the OECD.

Mr. Talwar also works with a range of city and national level government agencies, convention centers and tourism and convention bureaus around the world.

Fast Future is a global foresight research and consulting firm that helps clients understand, anticipate and respond to the trends, forces and ideas that could shape the competitive landscape over the next 5-20 years.

Fast Future's work draws on a range of proven foresight, strategy and creative processes to help clients develop deep insights into a changing world. These insights are used to help clients define innovative strategies and practical actions to implement them.

Please visit http://www.fastfuture.com for more information.

Mr. Talwar can be contacted at +44 (0)20 8830 0766 or rohit@fastfuture.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.