Editorial Board   

Mr. Cardono

Gary Cardono

Director of Hospitality Sales, Globe Union Group, Inc.

Gary Cardono is the Director of Hospitality Sales for the Danze Inc. and Gerber Plumbing Fixtures brands, a subsidiary of Globe Union Group, Inc. (“Globe Union”). Prior to joining Gerber, a leading manufacturer of vitreous china plumbing fixtures, faucets, and fittings for the residential, commercial and hospitality construction markets Mr. Cardono started his career in the plumbing industry 18 years ago at Creed Company selling plumbing repair parts to hotels in New England. Mr. Cardono has since worked at Eljer Plumbingware as Director of Builder and Hospitality Sales and at Brasstech as National Hospitality Sales Manager. At Globe Union, Mr. Cardono is responsible for marketing the Danze and Gerber brands to the hotel industry. Globe Union is a manufacturer of Viterious Chinaware and Brassware plumbing fixtures. Globe Union started Gerber Water Conservation Services, a full turnkey operation that conducts water audits of properties that show how much water is being used and how much could be saved by replacing old plumbing fixtures. GWCS will finance and complete the construction with a return on investment of less than three years.

Mr. Cardono can be contacted at 630-754-0238 or Gary.cardono@globeunion.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.