Editorial Board   Guest Author

Ms. Bauer

Carina Bauer

CEO, IMEX Group

Creating value-add exhibitions and winning business, educational and networking opportunities for the worldwide meetings, events and incentive travel industry is Carina Bauer and her team's mantra. As CEO of IMEX Group - organizers of the established, award winning IMEX in Frankfurt trade show and IMEX America Ms. Bauer is responsible for operations, strategic partnership management, PR and select marketing initiatives for both shows.

Ms. Bauer has served as CEO of IMEX since the expansion of the brand to the U.S. in 2009, and brings a strategic and hands-on knowledge of the events industry having joined IMEX in 2002 as Marketing and Operations Director.

In this role, she was a key part of the original launch team of the first Frankfurt exhibition in 2003 and continued to help vigorously grow the popular show year-to-year by successfully managing promotional campaigns and materials, education programs, strategic partnerships and sponsorships, plus website and online development.

Helping to grow a business was nothing new for Ms. Bauer, having been the Managing Director of GoodBean coffee-- a family owned chain of coffee shops located throughout the South of England -- which she grew to 13 stores in just three years before it was sold to a publicly listed company in December of 2001.

A large part of Ms. Bauer and IMEX's success has been the company's unique Hosted Buyer Model and Online Appointment System which brings pre-qualified buyers to the show already scheduled and ready to talk business with exhibitors.

In addition to helping spur the industry's deal pipeline, Ms. Bauer is also deeply committed to bringing other key issues and opportunities for the global meetings and events market to the fore at IMEX shows. These include combining the power of face-to-face meetings with the benefits of technology, driving green meetings initiatives and standards (each show has its own detailed environmental targets, with outcomes or benchmarks for waste, energy and water saving in particular alongside consistent use of recycled or recyclable materials); and giving back to local communities through CSR programs.

Many of these initiatives have become hallmark IMEX events under Ms. Bauer's leadership and are branded as "New Vision" programs designed to encourage grass roots change across the industry. They also encompass politician, executive and Future Leaders Forums as well as cross-industry and multi-partner survey/research data programs.

Please visit http://www.imexexhibitions.com for more information.

Ms. Bauer can be contacted at +44 1273 224921 or carina.bauer@imexexhibitions.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.