Editorial Board   Guest Author

Mr. Gabrielsen

Rick Gabrielsen

President, Kupuna Hospitality, LLC

Passionate involvement and infinite horizons are what defines Rick Gabrielsen — be it as an industry leader admired by his peers for a reputation of peak performance, a trusted advisor and loyal business partner, or a compassionate community volunteer. With 35 years experience in hospitality management for a variety of corporate, independent and bank owned hotels, he is one of the foremost experts in asset management and operations of boutique hotels and limited service properties. Prior to forming Kupuna Hospitality, Mr. Gabrielsen held the position of Area Vice President for Hilton Worldwide, managing company-owned and or managed brands of Hampton Inn, Hilton Garden Inn, Homewood Suites and Embassy Suites hotels in the Mountain — West region and Mexico. He has opened 12 hotels and has transitioned 15 new hotels in the past ten years, and was responsible for a combined portfolio of 60 locations, with consistent recognition for team results in RevPAR, IBFC growth, Guest Service and Team Member Loyalty. Kupuna Hospitality's vision is to provide guidance and strength for dynamic growth to hotel owners and dedicated individuals able to implement sound strategic plans that yield optimum profits at hotels we manage. Mr. Gabrielsen is a C.H.O (Certified Hotel Owner) AAHOA Class of 2010-2011. He actively participates within various groups of sustainability and Green awareness and was recently awarded the EnergyStar certification for the Homewood Suites by Hilton, Oakland - Waterfront, a hotel within the portfolio of Kupuna. Passionate about the community and making a difference for others, Mr. Gabrielsen actively participates in Meals on Wheels and the Boulder Rotary Club. He has held Board positions in each and has been recognized as a “Silent Hero” and “Humanitarian of the Year” for his contributions in the community.

Mr. Gabrielsen can be contacted at 303-376-6313 or rick@kupunahospitality.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.