Editorial Board   Guest Author

Mr. Gabrielsen

Rick Gabrielsen

President, Kupuna Hospitality, LLC

Passionate involvement and infinite horizons are what defines Rick Gabrielsen — be it as an industry leader admired by his peers for a reputation of peak performance, a trusted advisor and loyal business partner, or a compassionate community volunteer. With 35 years experience in hospitality management for a variety of corporate, independent and bank owned hotels, he is one of the foremost experts in asset management and operations of boutique hotels and limited service properties. Prior to forming Kupuna Hospitality, Mr. Gabrielsen held the position of Area Vice President for Hilton Worldwide, managing company-owned and or managed brands of Hampton Inn, Hilton Garden Inn, Homewood Suites and Embassy Suites hotels in the Mountain — West region and Mexico. He has opened 12 hotels and has transitioned 15 new hotels in the past ten years, and was responsible for a combined portfolio of 60 locations, with consistent recognition for team results in RevPAR, IBFC growth, Guest Service and Team Member Loyalty. Kupuna Hospitality's vision is to provide guidance and strength for dynamic growth to hotel owners and dedicated individuals able to implement sound strategic plans that yield optimum profits at hotels we manage. Mr. Gabrielsen is a C.H.O (Certified Hotel Owner) AAHOA Class of 2010-2011. He actively participates within various groups of sustainability and Green awareness and was recently awarded the EnergyStar certification for the Homewood Suites by Hilton, Oakland - Waterfront, a hotel within the portfolio of Kupuna. Passionate about the community and making a difference for others, Mr. Gabrielsen actively participates in Meals on Wheels and the Boulder Rotary Club. He has held Board positions in each and has been recognized as a “Silent Hero” and “Humanitarian of the Year” for his contributions in the community.

Mr. Gabrielsen can be contacted at 303-376-6313 or rick@kupunahospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.