Editorial Board   Guest Author

Mr. Parisi

Scott Parisi

President, EcoGreen Energy Solutions

M. Scott Parisi, President of EcoGreen a firm founded in 2008 with the goal to support hospitality sustainability. Currently EcoGreen has two major divisions covering Energy Solutions and Constructions Services.

As President of EcoGreen, Mr. Parisi's day to day focus is on supporting a team of talented individuals to support the new construction and renovations of hospitality facilities. Our vendor-neutral approach with a high focus on client satisfaction and retention has allowed EcoGreen to be a part of hundreds of projects Whittington the hospitality industry.

Mr. Parisi and the EcoGreen Team have a culture in exploring sustainable measures that save our clients in cost while saving electricity, natural gas and water. EcoGreen is always looking for ways to introduce the most advanced technologies at the most cost effective delta for their clients.   

Additionally, Mr. Parisi develops and hosts educational workshops, staff trainings and has spoken at national and regional events including AAHOA's National Convention, Green Lodging & Hospitality Conference, Boston Green Tourism Events, Philagreen Hospitality Association Events, GF Management University Sessions, National Purchasing Network Annual Expo and the Global Renewable Energy Networking Summit.

Prior to launching EcoGreen, Mr. Parisi worked within the hospitality industry starting early at his family owned restaurant. A little later in life Mr. Parisi found his passion for resource conservation and sustainability serving as the General Manager of the first LEED certified Hotel in the United States; the Sheraton Rittenhouse Square, Philadelphia, PA. Mr. Parisi spent eighteen years in the hospitality sector eventually serving as Vice President of Operations overseeing branded hotels including IHG, Starwood, Hilton, Wyndham and Choice Hotels.

Please visit http://www.eg-es.com for more information.

Mr. Parisi can be contacted at 888-229-0213 x801 or sparisi@eg-es.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.