Editorial Board   Guest Author

Mr. Parisi

Scott Parisi

President, EcoGreen Energy Solutions

M. Scott Parisi, President of EcoGreen a firm founded in 2008 with the goal to support hospitality sustainability. Currently EcoGreen has two major divisions covering Energy Solutions and Constructions Services.

As President of EcoGreen, Mr. Parisi's day to day focus is on supporting a team of talented individuals to support the new construction and renovations of hospitality facilities. Our vendor-neutral approach with a high focus on client satisfaction and retention has allowed EcoGreen to be a part of hundreds of projects Whittington the hospitality industry.

Mr. Parisi and the EcoGreen Team have a culture in exploring sustainable measures that save our clients in cost while saving electricity, natural gas and water. EcoGreen is always looking for ways to introduce the most advanced technologies at the most cost effective delta for their clients.

Additionally, Mr. Parisi develops and hosts educational workshops, staff trainings and has spoken at national and regional events including AAHOA's National Convention, Green Lodging & Hospitality Conference, Boston Green Tourism Events, Philagreen Hospitality Association Events, GF Management University Sessions, National Purchasing Network Annual Expo and the Global Renewable Energy Networking Summit.

Prior to launching EcoGreen, Mr. Parisi worked within the hospitality industry starting early at his family owned restaurant. A little later in life Mr. Parisi found his passion for resource conservation and sustainability serving as the General Manager of the first LEED certified Hotel in the United States; the Sheraton Rittenhouse Square, Philadelphia, PA. Mr. Parisi spent eighteen years in the hospitality sector eventually serving as Vice President of Operations overseeing branded hotels including IHG, Starwood, Hilton, Wyndham and Choice Hotels.

Please visit http://www.eg-es.com for more information.

Mr. Parisi can be contacted at +1 888-229-0213 or sparisi@eg-es.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.