Editorial Board   

Mr. Dass

Brian Dass

President & Co-Founder, Open Hospitality

Brian Dass serves as Open Hospitality's President and brings 15 years of diverse experience in hotel industry management and information technology. Open Hospitality provides Web reservation and management solutions for independent and boutique hotels including direct connection to central reservation systems; search engine optimization; email marketing and online revenue conversion strategies; combining them into one proprietary dashboard for better management, tracking and reporting. Mr. Dass began his hospitality career as assistant manager of a four-star boutique hotel in New York City; he also worked on several multi-million dollar renovations for hotel properties. Mr. Dass was project manager at Hotel Casablanca, a four star boutique hotel in New York City's Time Square. While there he was responsible for developing and launching the hotel's Website, one of the first-ever hotel Websites, which helped generate 30 percent of Casablanca's revenue. In the mid 90's, he lead the way in early implementation and adoption of e-mail marketing promotions and search engine optimization for hotel Websites prior to those practices becoming mainstream. Prior to Open Hospitality, Mr. Dass helped to pioneer an independent online reservation system, Timeless Hospitality, which he co-founded with David Millili. In 1996, he implemented one of the first real-time Web-based booking systems used at a New York hotel. Mr. Dass is an active member of HSMAI and New York's hospitality industry. He is involved with organizations abroad in the UK and Europe and spearheads business development and operations in Open Hospitality's UK office.

Mr. Dass can be contacted at 212-989-2417 or brian@openhospitality.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.