Editorial Board   

Mr. Dass

Brian Dass

President & Co-Founder, Open Hospitality

Brian Dass serves as Open Hospitality's President and brings 15 years of diverse experience in hotel industry management and information technology. Open Hospitality provides Web reservation and management solutions for independent and boutique hotels including direct connection to central reservation systems; search engine optimization; email marketing and online revenue conversion strategies; combining them into one proprietary dashboard for better management, tracking and reporting. Mr. Dass began his hospitality career as assistant manager of a four-star boutique hotel in New York City; he also worked on several multi-million dollar renovations for hotel properties. Mr. Dass was project manager at Hotel Casablanca, a four star boutique hotel in New York City's Time Square. While there he was responsible for developing and launching the hotel's Website, one of the first-ever hotel Websites, which helped generate 30 percent of Casablanca's revenue. In the mid 90's, he lead the way in early implementation and adoption of e-mail marketing promotions and search engine optimization for hotel Websites prior to those practices becoming mainstream. Prior to Open Hospitality, Mr. Dass helped to pioneer an independent online reservation system, Timeless Hospitality, which he co-founded with David Millili. In 1996, he implemented one of the first real-time Web-based booking systems used at a New York hotel. Mr. Dass is an active member of HSMAI and New York's hospitality industry. He is involved with organizations abroad in the UK and Europe and spearheads business development and operations in Open Hospitality's UK office.

Mr. Dass can be contacted at 212-989-2417 or brian@openhospitality.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.