Editorial Board   Guest Author

Ms. Wohl

Michelle Wohl

VP of Marketing & Client Services, Revinate

Michelle Wohl is the VP of Marketing at Revinate, a San Francisco-based software company that helps hoteliers connect with their guests. 23,000 hotels across the globe rely on Revinate every day to understand how online reviews and social media are affecting their performance. At Revinate, Ms. Wohl is responsible for marketing, public relations and university relations. With almost twenty years of technology marketing under her belt, Ms. Wohl has lived through many great bubbles and technology trends. A true dotcom veteran, she started her career in product marketing at GoLive Systems, creators of the first WYSIWYG Web authoring product for the Mac. The company allowed anyone, regardless of HTML experience, to create a Web page and was at the forefront of Web technology when it was acquired by Adobe in 1999. At Adobe, Ms. Wohl led product marketing for the Web products, and later, Adobe Acrobat. Passionate about helping people communicate better on the Web, she left Adobe in 2004 to join the first social network, Friendster, as the Director of Marketing. A year later, Ms. Wohl left Friendster to pursue her interest in mobile and joined Nokia as head of Platforms Marketing. Based in Helsinki, Ms. Wohl was responsible for marketing the SmartPhone platform to application developers all over the world. She launched multiple development platforms and saw the creation of thousands of applications, from productivity to Location-based to financial. But the winters proved too rough for Ms. Wohl and after returning to the US, she joined Sprout as VP of Marketing. Sprout was one of only eight approved Facebook developers at the F8 conference, the launch of Facebook's development platform. At Sprout, Ms. Wohl worked closely with some of the world's leading consumer brands such as Disney, Coke and Pepsi to develop social media campaigns and strategies. Now back in her hometown of San Francisco, Ms. Wohl enjoys working with hospitality leaders to harness the power of social media and user-generated content. Ms. Wohl graduated from Cornell University with a BA in English and currently serves on the advisory board of Cornell's Center for Hospitality Research.

Ms. Wohl can be contacted at 415-830-3795 or michelle@revinate.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.