Editorial Board   Guest Author

Mr. Miller

Dean Miller

Director of Agronomy, La Quinta Resort & Club / PGA West

Dean Miller is the director of agronomy for La Quinta Resort & Club and PGA WEST, a world-renowned golf destination with nine championship-caliber courses designed by golf greats Arnold Palmer, Jack Nicklaus, Tom Weiskopf, Pete Dye and Greg Norman. As the resort's director of agronomy, Mr. Miller manages a staff of over 230 employees, including six superintendents, and is responsible for all aspects of golf course maintenance and landscaping for five public courses, four private courses and five clubhouses. He has helped implement all golf course sustainability methods, overseen all golf course renovations and construction projects, as well as developed maintenance practices that create standardization and consistency throughout all the courses. Known as the “Western Home of Golf in America,” La Quinta Resort & Club and nearby PGA WEST - a spectacular master-planned country club community on 2,200 acres and the site of numerous important tournaments - offer resort guests full access to five challenging golf courses - the dramatic Pete Dye-designed La Quinta Resort Mountain™ and Dunes™ Courses, and the highly rated TPC® Stadium Golf Course, Jack Nicklaus Tournament Course and Greg Norman Course at PGA WEST. Mr. Miller joined La Quinta Resort & Club and PGA WEST as an assistant superintendent in 1998, and has held several positions during his tenure with the resort, including superintendent of both the Arnold Palmer and Greg Norman Courses. He holds a turf grass management degree from Rutgers University in New Jersey, as well as a Bachelor of Science with a minor in plant science from Nicholls State University in Louisiana. A Class A member of the California Hi-Lo Golf Course Superintendents Association and the Golf Course Superintendents Association of America, Mr. Miller holds a California State Pesticide, Right-of-Way and Aquatic License.

Mr. Miller can be contacted at 760-564-7674 or drmiller@pgawest.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.