Editorial Board   

Prof. Ferry

Steven Ferry

Chairman, International Institute of Modern Butlers

Steven Ferry was born and raised in England, where he worked in education, hospitality, and private service before moving to the USA to continue in private service—during which time, in 1990, he established the first international butler association, The International Association of Traditional Butlers, and wrote the first modern book for the profession, The British Butler's Bible.

Professor Ferry took a break from service in the mid-90's to focus on his other passions, establishing an award-winning photographic and writing company that produced a wide range of educational, PR, marketing, editorial and fictional products for most major US publishers and many corporations, including authoring 20 books and hundreds of articles. At the turn of the century, he found himself being asked to consult and train, first in the private sector and then in hospitality, based on publication of three books on butling.

At the request of peers, Professor Ferry founded the International Institute of Modern Butlers in 2004 to set and raise standards for the profession. He championed bringing the butler profession into the international community of the 21st Century and bringing the role to life, at a time when it was entrenched in tradition and being an object of interest as opposed to a vital force that could greatly expand service offerings in all service industries, hospitality in particular.

He is author of best-selling texts, including the two-volume 'Serving the Wealthy', and 'Hotel Butlers, The Great Service Differentiators'.

Professor Ferry has helped introduce several innovations and new services to the hospitality industry, including the hotel-butler rating system, the spa butler, and an international black-book database of guests from hell. He currently advocates for the profession, and, together with the Institute staff, trains butlers and other employees in luxury hotels and resorts, private villas and estates, and other service industries around the world, specializing in uniquely effective soft-skill training that builds relationships with guests, as well as bringing fresh and astute perspectives to the challenges of hospitality management.

Please visit http://www.modernbutlers.com for more information.

Prof. Ferry can be contacted at +1 813-354-2734 or stevenferry@modernbutlers.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.