Editorial Board   Guest Author

Mr. Steinbock

Erich Steinbock

Managing Director, The Carlyle, A Rosewood Hotel

A 45-year veteran of the hospitality industry, Erich Steinbock holds the position of Managing Director of the legendary Carlyle, A Rosewood Hotel, New York. He also oversees the operations at Rosewood Tucker's Point, Bermuda. Mr. Steinbock joined Rosewood Hotels & Resorts following eleven years with The Ritz-Carlton Hotel Company. At Ritz- Carlton Mr. Steinbock became General Manager of several properties within the collection and participated in the opening of 14 Ritz-Carltons both domestically and internationally. Mr. Steinbock also served as Vice President of Food & Beverage at the Ritz-Carlton Corporate office where he worked on developing concepts and opening restaurants with distinguished chefs Eric Ripert, Laurent Tourandel, Dean Fearing, Wolfgang Puck and others. Erich Steinbock knew at an early age that he wanted to pursue a career in the hospitality industry. He began his career as waiter's apprentice in Vienna, followed by seasonal work in Switzerland. After spending two years as a Bar Manager on the island of Corsica, he left Europe behind to cultivate his hospitality career in Bermuda, holding positions in Food & Beverage Manager and Social Director for Elbow Beach Surf Club. Soon, Mr. Steinbock moved to the United States and took the position of Maître d' at Topnotch Resort and Spa in Stowe, Vermont before moving on to become Resident Manager at The Huntley Lodge in Big Sky, Montana. He then joined Little America Hotels & Resorts where he held positions as Food & Beverage Manager at Sun Valley Resort in Sun Valley, Idaho and General Manager of The Westgate Hotel, a five star, five diamond property in San Diego California In 1991, Mr. Steinbock returned to Vienna to obtain his MBA at City University of Seattle. While in school, he worked as Director of Sales at Ottakringer, the largest brewery in Vienna, spearheading all Pepsi Cola sales in Austria and approved financial plans for more than 200 restaurants within the company. After Mr. Steinbock received his MBA, he moved back to the United States where he joined Steve Wynn at Mirage Resorts. While in Las Vegas, he worked as Vice President of Food & Beverage at Treasure Island and was instrumental in executing the pre-opening activities for the well-known Bellagio hotel. His wealth of experience, knowledge in the hospitality industry and appreciation for the culture and history of legendary hotels led him to manage one of Manhattan's most iconic hotels, The Carlyle. “I am thrilled to join Rosewood and lead the team at The Carlyle,” said Mr. Steinbock. “I have an enormous respect for the tradition and significance of the hotel as the social center of Manhattan's Upper East Side. It is a place where history is written and the future is created and I look forward to opening an exciting new chapter in The Carlyle's history.”

Mr. Steinbock can be contacted at 212-570-7100 or erich.steinbock@rosewoodhotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.