Editorial Board   Guest Author

Mr. Laginia

Juan Pablo Laginia

Director of Operations, InterContinental San Francisco

Originally from Caracas, Venezuela, Juan Pablo Laginia holds a degree in Administration of Tourism Enterprises from the Universidad Nueva Esparta. After completing these studies in 2002, Laginia continued a multitude of hospitality course work, including those at the Revenue Academy in Lima, Peru as well as the Concierge Academy in Caracas, Venezuela. Mr. Laginia first joined the InterContinental Hotels Group in September 2000, assisting with Front Desk and Front Office operations and management at the InterContinental Tamanaco in Caracas, Venezuela. In 2006 Mr. Laginia joined the team at the InterContinental Miami and subsequently trained to become the Assistant Director of Front Office in 2008. Upon his move to the InterContinental San Francisco in 2009, Mr. Laginia was appointed as the Director of Front Office Operations, followed by two years as the Director of Rooms Division. In this role, he was responsible for day-to-day operations and overseeing the Front Office, Housekeeping, Security and IT departments. Mr. Laginia was also instrumental in the creation of the hotel's Innovation Committee and has worked on several projects associated with InterContinental San Francisco's LEED certification, all of which contribute to increasing guest satisfaction. His newest role at the InterContinental San Francisco is as Director of Operations, overseeing not only the Rooms Division but also supporting the Food & Beverage and Accounting divisions.

Mr. Laginia can be contacted at 415-616-6500 or juan.pablo@ihg.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.