Editorial Board   Guest Author

Mr. Lunn

Walker Lunn

Founder, EnviRelation, LLC

Walker T. Lunn is the founding Member and Manager of EnviRelation, LLC. EnviRelation is the mid-Atlantic's leading provider of food composting services. EnviRelation helps hotels and restaurants save money on waste disposal by offering affordable, environmentally friendly food composting services. This sustainable alternative to waste management has been widely adopted in the areas serviced by EnviRelation.

Mr. Lunn also established composting collection operations in Philadelphia, PA and Atlanta, GA, where EnviRelation was a key player in creating Atlanta's "Downtown Zero-Waste Zone" in partnership with the Green Foodservice Alliance.

Today, EnviRelation's portfolio of services include emissions quantification, sustainability reporting, food composting and waste vegetable oil collection for the Washington, DC metropolitan area.

Mr. Lunn graduated from Cornell University's School of Hotel Administration and has over 10 years of experience in environmental sustainability within the hospitality industry. He has been a consultant to the World Bank and Conservation International. He is active with Cornell's Center for Hospitality Research and is a co-founded the annual Sustainability Roundtable sponsored by the center in 2009. He co-authored the Willard InterContinental's Annual Sustainability Report.

Over the past four years, EnviRelation, LLC has worked with the Hyatt, Hilton and Marriott hotel groups, Sodexo, University of Maryland, Alexandria City Public School district, area hospitals, and many more customers in an effort to help the hospitality industry reduce its carbon footprint and maintain affordable, sustainable practices throughout the United States and abroad.

Mr. Lunn frequently speaks on topics pertaining to sustainability, hospitality, composting, and entrepreneurship. As a former president of the Washington, DC Chapter of the Cornell Hotel Society, Mr. Lunn has led the chapter in developing fundraisers to finance scholarships to the Hotel School for local students. He has been a member of Cayuga Hospitality Advisors and to the Professional Association of Diving Instructors (PADI).

Mr. Lunn lives in Washington, DC with his wife. He is passionate about travel and the outdoors, and is working toward a career to facilitate conservation of the natural environment.

Mr. Lunn can be contacted at 202-465-4802 or info@envirelation.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.