Editorial Board   Guest Author

Mr. Clarke

Troy Clarke

Food & Beverage Director, Royal Sonesta Hotel Boston

Troy Clarke is passionate about food and beverage. He recently joined the Royal Sonesta Hotel Boston as Director of Food & Beverage. In this role, he oversees all food and beverage operations at the hotel, including the hotel's extensive banquet operation for conferences, weddings and social events; ArtBar Restaurant & Patio; the culinary team, the pastry shop, the beverage team, mini-bar, and in-room dining for the property. The Royal Sonesta Hotel Boston features 22,000 square feet of flexible meeting space and 400 luxurious guest rooms at its location on the banks of the Charles River in Cambridge. On a day to day basis, Mr. Clarke manages budgets, forecasting, menu development, payroll, creative direction and operational opportunities for an $8.4 million operation for Sonesta. This gives him plenty of opportunity to use his strong leadership, innovation and quality control skills. His strategic thinking has made him a leader in hospitality food and beverage, always seeking new trends to share with his team to aide in their growth and development, as well as showing how important knowing who and what you are is to the continued success of your establishment. Mr. Clarke has over 17 years experience in food and beverage with prior management roles at Loews Miami Beach, the Pfister Hotel, Hilton Milwaukee City Center, Ritz-Carlton Grand Cayman, Ritz-Carlton Boston and the Westin Copley Place Boston. Through the years he has worked in all aspects of food and beverage, from washing dishes, waiting tables through banquet manager and outlets manager. In each position he found the opportunity to continue with his education as a sommelier - a personal passion through the years. Mr. Clarke is active in several professional organizations, including membership in the Society of Wine Educators, the United States Bartenders Guild, Guild of Sommeliers, American Sommelier, and is also a Hotel F&B Council Member. He is a candidate for Best Sommelier in America 2011.

Mr. Clarke can be contacted at 617-806-4301 or tclarke@sonesta-boston.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.