Editorial Board   Guest Author

Mr. Miller

Dewiet Miller

Director of Food and Beverage, The Ritz-Carlton, Denver

Dewiet Miller is the Director of Food and Beverage at The Ritz-Carlton, Denver. He has successfully overseen all Food & Beverage and Culinary Operations for the city's only AAA Five-Diamond hotel which includes the hotels' signature restaurant, ELWAY'S Downtown, owned by former Denver Bronco and NFL hall of famer, John Elway. Mr. Miller's widespread enthusiasm and deep knowledge of the hospitality industry have greatly impacted the Food and Beverage team's accomplishments at The Ritz-Carlton, Denver with company-high scores in overall food quality, among other key areas which measure the success of the F&B sector. Mr. Miller embodies a simple philosophy, one that is based on this: the more you coach, train, empower and mentor your employees, it's the better the investment you make in growing your business. A respected leader and champion for internal growth, Mr. Miller has increased the morale of ladies and gentleman, recently solidified record high employee engagement scores and guest satisfaction scores for the hotel. Mr. Miller joined The Ritz-Carlton Hotel Company, L.L.C. in 2000 with the opening of the posh golf and beach resort, The Ritz-Carlton, Rose Hall, Jamaica where he spent five years in various Food & Beverage positions. In 2005 Miller joined The Ritz-Carlton, St. Thomas Virgin Islands, where he was Assistant Director of Food & Beverage and was instrumental in overseeing the re-conceptualization in 2006 of the F&B operations at that property. Mr. Miller has also held the position of Director of Operations for The Ritz-Carlton Destination Club, St. Thomas, overseeing the day-to-day operations for the 105-unit fractional ownership resort. He was also instrumental in the refurbishment and renovation of 84 Ritz-Carlton Club Residences. Mr. Miller is proud to be from his native homeland of Jamaica and is considers himself to be a man of hospitality while maintaining an eye on quality at all levels, the same way he is about enjoying the music of his homeland.

Mr. Miller can be contacted at 303-312-3826 or dewiet.miller@ritzcarlton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.