Editorial Board   Guest Author

Mr. Piraux

Alain Piraux

Director of Food & Beverage, The Peabody Little Rock

In 2011, Alain Piraux was named the director of food and beverage for The Peabody Little Rock. His impressive resume boasts experience in the food and beverage industry from hotels in Tokyo, Japan and St. Thomas in the U.S. Virgin Islands. After receiving his degree in management and culinary arts from Ecole of Hotellerie in Paris, France, Mr. Piraux went on to serve as executive assistant manager of food and beverage at four properties of The Ritz-Carlton chain. He served on a task force for The Ritz-Carlton openings in Jamaica, Puerto Rico and China, as well as various U.S. locations. Prior to joining The Peabody family, Mr. Piraux was the executive assistant director of food and beverage at the Hilton Tysons Corner in McLean, Va. Mr. Piraux's vast experience ranges from executive chef and operation of food and beverage outlets to revenue management, sales and marketing strategies, and facilities renovations. The Peabody Little Rock is a Four-Star, Four-Diamond, Wine Spectator Award of Excellence property within the portfolio of Peabody Hotel Group. Located in the downtown River Market District, The Peabody Little Rock offers luxury accommodations, fine dining, elegant ballrooms and meeting spaces, and the world famous Peabody ducks. For more information, visit www.peabodylittlerock.com.

Mr. Piraux can be contacted at 501-906-4000 or alain.piraux@peabodylittlerock.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.