Editorial Board   Guest Author

Ms. Terry

Susan Terry

Vice President, Culinary Operations, Hyatt Hotels & Resorts

As vice president of culinary operations for Hyatt Hotels & Resorts, Susan Terry is responsible for strategic development of food and beverage concepts for full service and specialty restaurants in North America. She is also responsible for the development of catering event materials and menus. Most recently, Ms. Terry served as director of culinary operations for Hyatt Hotels & Resorts, responsible for national programming, training, goals, procurement, food and beverage standards and franchise support. Prior to that, Ms. Terry was the senior executive chef at Grand Hyatt Washington in Washington D.C. In that role, she oversaw all food and beverage operations for the 900-room hotel, including five food and beverage outlets, 24-hour in-room dining and the hotel's Kosher kitchen. Ms. Terry began her career at Hyatt in 1990 at the former Hyatt Regency Suites on Michigan Avenue in Chicago as an executive sous chef. She then went on to hold executive chef positions at Hyatt Regency Harborside in Boston and the former Park Hyatt Los Angeles. She was awarded Hyatt's most prestigious honor, the Donald N. Pritzker Award of Excellence for Operations, in 2003.

Ms. Terry can be contacted at 312-780-5709 or susan.terry@hyatt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.