Editorial Board   Guest Author

Ms. Kijkanakorn

Anchalika Kijkanakorn

Managing Director, Akaryn Hospitality Management Services (AHMS)

Akaryn Hospitality Management Services (AHMS) As owner and operator of two hugely successful luxury resorts in Thailand, leading Thai businesswoman, Anchalika Kijkanakorn, has fulfilled the first part of her dream of building an intimate retreat concept in her homeland. The dreams continue in 2011 with the expansion of the Akaryn Hospitality Management Services (AHMS) which will bring Ms. Kijkanakorn's unique outlook towards resort management in Asia to a wider audience as the group embarks on a strategic expansion. After distinguished academic and business management careers in the United States and Europe, Ms. Kijkanakorn's passion for Asia and specifically Thailand saw her return “home) in 2003 to transform a family beachfront holiday villa into the award-winning Aleenta Resort and Spa Hua Hin-Pranburi, opening in 2005. The resort was quickly recognized for its superb individualism and style and was voted one of the world's best resorts by legendary Conde Nast Traveler US magazine during its first year of operations. Enthused by her success and encouraged by her peers to further expand the Aleenta concept, Ms. Kijkanakorn launched the Aleenta Resort and Spa Phuket-Phang Nga on pristine Natai Beach in 2006, which was voted into the top 10 A List by Luxury Travel magazine. Ms. Kijkanakorn believes now is the time for her management company to expand the brand with the launch of two sister brands under the AHMS umbrella - akyra and Akaryn. Both of these brands will open their first resort on the idyllic island resort of Koh Samui this year. Ms. Kijkanakorn's gift for launching and developing companies and dynamic business acumen stems from both her international education - she holds a BA in Marketing from University of Texas and an MBA in International Business from the University of South Carolina - and from her diverse career. She has held various leadership roles specializing in audit, consulting, mergers and acquisitions, and financial control, managing teams across Asia, Europe and the Unites States. The first eight years of her illustrious career were spent with global financial giants GE Capital Financial Services in London, England, before moving to Cologne, Germany to take up a key role for Honeywell Home and Building Control Services. The busy mother of two young children has however found time to launch the Pure Blue Foundation - a charity close to her heart - dedicated to rebuilding damaged reef ecosystems in Phuket's Phang Nga area, following her proclamation the natural environment will be safeguarded wherever AHMS are built or operated A keen linguist, Ms. Kijkanakorn speaks fluent Thai, English, conversational French and basic Cantonese. This linguistic knowledge has undoubtedly contributed to one of the many reasons she has been elected for her second term onto the board of directors of Small Luxury Hotels of the World, a prestigious international organization with membership spanning over 400 privately owned luxury hotels across the world.

Ms. Kijkanakorn can be contacted at 66-2-514-8112 or anchalika@ahmshotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.