Editorial Board   Guest Author

Ms. Kijkanakorn

Anchalika Kijkanakorn

Managing Director, Akaryn Hospitality Management Services (AHMS)

Akaryn Hospitality Management Services (AHMS) As owner and operator of two hugely successful luxury resorts in Thailand, leading Thai businesswoman, Anchalika Kijkanakorn, has fulfilled the first part of her dream of building an intimate retreat concept in her homeland. The dreams continue in 2011 with the expansion of the Akaryn Hospitality Management Services (AHMS) which will bring Ms. Kijkanakorn's unique outlook towards resort management in Asia to a wider audience as the group embarks on a strategic expansion. After distinguished academic and business management careers in the United States and Europe, Ms. Kijkanakorn's passion for Asia and specifically Thailand saw her return “home) in 2003 to transform a family beachfront holiday villa into the award-winning Aleenta Resort and Spa Hua Hin-Pranburi, opening in 2005. The resort was quickly recognized for its superb individualism and style and was voted one of the world's best resorts by legendary Conde Nast Traveler US magazine during its first year of operations. Enthused by her success and encouraged by her peers to further expand the Aleenta concept, Ms. Kijkanakorn launched the Aleenta Resort and Spa Phuket-Phang Nga on pristine Natai Beach in 2006, which was voted into the top 10 A List by Luxury Travel magazine. Ms. Kijkanakorn believes now is the time for her management company to expand the brand with the launch of two sister brands under the AHMS umbrella - akyra and Akaryn. Both of these brands will open their first resort on the idyllic island resort of Koh Samui this year. Ms. Kijkanakorn's gift for launching and developing companies and dynamic business acumen stems from both her international education - she holds a BA in Marketing from University of Texas and an MBA in International Business from the University of South Carolina - and from her diverse career. She has held various leadership roles specializing in audit, consulting, mergers and acquisitions, and financial control, managing teams across Asia, Europe and the Unites States. The first eight years of her illustrious career were spent with global financial giants GE Capital Financial Services in London, England, before moving to Cologne, Germany to take up a key role for Honeywell Home and Building Control Services. The busy mother of two young children has however found time to launch the Pure Blue Foundation - a charity close to her heart - dedicated to rebuilding damaged reef ecosystems in Phuket's Phang Nga area, following her proclamation the natural environment will be safeguarded wherever AHMS are built or operated A keen linguist, Ms. Kijkanakorn speaks fluent Thai, English, conversational French and basic Cantonese. This linguistic knowledge has undoubtedly contributed to one of the many reasons she has been elected for her second term onto the board of directors of Small Luxury Hotels of the World, a prestigious international organization with membership spanning over 400 privately owned luxury hotels across the world.

Ms. Kijkanakorn can be contacted at 662-514-8112 or anchalika@ahmshotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.