Editorial Board   Guest Author

Ms. Woudenberg

Cindy Woudenberg

Founder, LuCorp Marketing

Cindy Woudenberg founded LuCorp Marketing when people started seeking her out for her 25 years of broad-ranging marketing and sales experience. She has produced results for clients in nonprofit, government, insurance, travel and tourism, healthcare, property management, restaurant, and information technology. She caught the wave of web-based marketing early and has worked in Internet platforms for more than 10 years. Her specialties include market strategy, search engine optimization, public relations, copywriting, and sales development. What makes her expertise really special is the energy, ideas, and personal attention she devotes to each client to craft the right package of services for each client. Ms. Woudenberg is an adjunct professor in the Business Department at Arizona Christian University. She graduated from Western Michigan University with a degree in Business Administration and a bachelor's degree in science. She holds a SEO certification and is also a notary public for the state of Arizona.

Ms. Woudenberg can be contacted at 602-363-5054 or cindy@lucorpmarketing.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.