Editorial Board   Guest Author

Ms. Woudenberg

Cindy Woudenberg

Founder, LuCorp Marketing

Cindy Woudenberg founded LuCorp Marketing when people started seeking her out for her 25 years of broad-ranging marketing and sales experience. She has produced results for clients in nonprofit, government, insurance, travel and tourism, healthcare, property management, restaurant, and information technology. She caught the wave of web-based marketing early and has worked in Internet platforms for more than 10 years. Her specialties include market strategy, search engine optimization, public relations, copywriting, and sales development. What makes her expertise really special is the energy, ideas, and personal attention she devotes to each client to craft the right package of services for each client. Ms. Woudenberg is an adjunct professor in the Business Department at Arizona Christian University. She graduated from Western Michigan University with a degree in Business Administration and a bachelor's degree in science. She holds a SEO certification and is also a notary public for the state of Arizona.

Ms. Woudenberg can be contacted at 602-363-5054 or cindy@lucorpmarketing.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.