Editorial Board   Guest Author

Ms. Tristano

Jodie Tristano

Business Development Manager, Technomic, Inc

Jodie Tristano currently serves as Business Development Manager at Technomic, Inc., a Chicago-based research and consulting firm that focuses on food and foodservice. Technomic provides industry intelligence, forecasts, data and training support to operators, manufacturers, distributors and others allied to the field. Ms. Tristano brings more than 20 years of experience in hospitality sales and marketing within the hotel, resort and convention industry. During her career, she has represented many prominent brands including Walt Disney Parks & Resorts, Fairmont Hotels & Resorts, Hilton Hotels & Resorts, Westin/Starwood Hotels & Resorts Worldwide, Holiday Inn Hotels & Resorts and Benchmark Hospitality International. More recently, Ms. Tristano served as Account Services Director, Convention Sales and Marketing for McCormick Place in Chicago, the largest convention center in the United States. With broad industry capability, Ms. Tristano has managed all group market segments including corporate, association, government and social, earning top sales performance awards with both Fairmont Hotels & Resorts and Starwood Hotels & Resorts. Ms. Tristano spearheads Technomic's growth initiatives in the Lodging Industry through her efforts in developing the Global Lodging Practice encompassing consumer, industry and market research reports and services. Technomic's Lodging Practice provides clients with a wide range of consulting services such as operational audits, strategic planning, and concept development and positioning; consumer studies on topics including hotel food and beverage consumption, brand preferences, amenity importance and campaign effectiveness; and online resources that track and measure company performance, menu development and more. Holding a degree in Hospitality Management, Ms. Tristano is an active industry leader, having served on many committees with prominent organizations including the Professional Convention Management Association (PCMA) and Meeting Professionals International (MPI).

Ms. Tristano can be contacted at 708-205-1427 or jtristano@technomic.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.