Editorial Board   Guest Author

Ms. Johnson

Elizabeth Johnson

Senior Public Relations & Marketing Manager, American Hotel & Lodging Educational Institute

Elizabeth M. Johnson is senior public relations & marketing manager for the American Hotel & Lodging Educational Institute (EI). She has worked for the Educational Institute for 15 years in a variety of communications, public relations, and marketing roles. During that time, she has written numerous articles about hospitality training, education, and professional certification for several hospitality trade publications. Ms. Johnson is the co-author (with Bridgette Redman) of two Educational Institute textbooks Spa: A Comprehensive Introduction and Retail Management for Spas, and contributed to the development of the Supervisory Skill Builders for the Spa Industry workbook series. Ms. Johnson was also a contributing writer for the Educational Institute's case study series. More recently, she has become involved in the Institute's social media and electronic marketing, and also assisted with the development of one of EI's new online components for hospitality management textbooks—providing voice-over narration for the Managing Housekeeping Operations online component. Ms. Johnson holds a master's degree in journalism from Indiana University and a bachelor's degree in communications from the College of Notre Dame of Maryland.

Ms. Johnson can be contacted at 517-318-2359 or EJohnson@ahla.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.