Editorial Board   Guest Author

Ms. Kurz

Gabriele Kurz

Executive Wellbeing Chef Talise Wellness, Jumeirah Group

As a vegetarian herself, Chef Gabriele (Gabi) Kurz joined Madinat Jumeirah in 2007, when she took on the role of Chef de Cuisine and developed the concept for a fine-dining restaurant specialising in wellbeing. Over the years, her role has expanded and in 2011, she has been promoted to 'Resort Wellbeing Chef' of Madinat Jumeirah where she is developing a 'wellbeing' cuisine that is both wholesome and nutritionally well-balanced, using only organic and plant-based ingredients to the resort's restaurants. Chef Kurz is involved in menu development for all the signature restaurants in the resorts including in-room dining and Conference & Incentives events, as well as being responsible for the entire menu at Talise Spa. Her cooking classes are popular with Dubai residents and in-house guests alike. Chef Kurz received her Master Hotelier from Steigenberger College of Hotel Management, in her home country of Germany, where she also took an apprenticeship at the Park Hilton Hotel in Munich. Following her apprenticeship, Chef Kurz managed a vegetarian fine dining restaurant and cookery school at the family hotel, situated in the mountains of Bavaria, Germany. Chef Kurz conducts Educational and Nutritional Advisory classes and holds a certificate for Diabetic and Obesity Consultation; she is also the author of several celebrated vegetarian cookbooks, one of which was recently honoured with the 'World Cookbook Award' in Paris, 2011.

Ms. Kurz can be contacted at +971 4 366 6730 or gabriele.kurz@jumeirah.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.