Editorial Board   Guest Author

Mr. Dublois

Edward Dublois

Principal Consultant, Dublois & Associates

Dublois & Associates was founded by and is currently managed by Edward Dublois. Mr. Dublois' career has spanned over 30 years of performing Security Assessment work, as well as Security Design, Engineering, Management and Operations responsibilities within the security industry. For most of these years, he had served as CEO and President and of VVE Security, a commercial security integration and engineering firm based out of the New York metropolitan area. During this period, Mr Dublois led his team to roll out the first ever security initiative utilizing hand geometry, biometric technology for installations at government and defense contractor locations nationwide. In 1998, Mr Dublois sold VVE Security to Honeywell and stayed on with Honeywell for a few years as the New York City regional security business unit leader. Since leaving Honeywell in 2001, he has been providing security related assessment and consulting services for various clients and industry related professionals. Throughout his career, Mr. Dublois has accumulated extensive experience in the areas of proactive security analysis, security system design and engineering, risk, threat and vulnerability assessments, project management, as well as many other areas of commercial security related services. Over the years, Mr. Dublois has provided these security related services to many Fortune 500 clients, governmental agencies, municipalities, law enforcement agencies, educational and institutional clients, health care, manufacturing, hospitality, distribution and warehousing clients. Mr Dublois' extensive security design, engineering, assessment and management experience, has earned him the position as being Board Certified in Security Management, Board Certified as a Certified Protection Professional, and as a Certified Security Consultant by ASIS and the International Association of Professional Security Consultants. In addition, Mr. Dublois is Certified in Homeland Security - Level III by the American College of Forensic Examiners and American Board for Certification in Homeland Security. Additionally, Mr. Dublois is a Licensed Private Investigator. Mr. Dublois is a member of good standing in the following security related organizations: - American Society for Industrial Security - International Association of Professional Security Consultants - American College of Forensic Examiners - International Association of Campus Law Enforcement Administrators - American Board for Certification of Homeland Security - International Association for Healthcare Security and Safety - Association of Threat Assessment Professionals - United States Association of Professional Investigators - Vermont Association of Investigative and Security Services - International Intelligence Network

Mr. Dublois can be contacted at 802-362-4994 or edublois@dublois.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.