Editorial Board   Guest Author

Mr. Khairallah

Michael Khairallah

Senior Security Systems Consultant, Security Design Solutions

Michael Khairallah is a physical security systems consultant, expert witness and featured speaker with Louisiana based Security Design Solutions (http://www.sds-web.net). He has been in the security industry for 30 years and specializes in performing vulnerability studies and creating system designs that help businesses mitigate security threats. Mr. Khairallah is the author of “The Physical Security Systems Handbook” a guide for the security professional on assessing security needs and acquiring then implementing security systems. His book emphasizes the business methods used to design and implement the systems needed by businesses to mitigate vulnerabilities and reduce loss. He has also authored, or contributed to, numerous articles on physical security. Mr. Khairallah is a native of New Orleans and was educated at LSU where he earned a Bachelors Degree in Business. He served in the United States Navy as an Electronic Countermeasures Specialist and worked 10 years in the Bell System specializing in data communications. Mr. Khairallah entered the security industry in 1980 with Cardkey Systems then founded Card Access Systems where he served as President and CEO for 17 years. Mr. Khairallah is a Board Certified Physical Security Professional (PSP) and a member of ASIS International where he served as Regional Vice President. He is a member of the International Association of Professional Security Consultants and the FBI Infragard Program. Mr. Khairallah specializes in the application of access control, closed circuit television systems, alarm monitoring systems and perimeter protection systems. His expertise includes system design, product application and project management. Michael has developed systems for: • Airports • Banks • Petrochemical Plants • Educational Institutions • Government Agencies • Hotels • Manufacturing Plants • Medical Facilities • Office Building • Public Utilities • Research Facility • Residential Communities

Mr. Khairallah can be contacted at 985-809-1711 or michaelk@sds-web.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.